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Performance Marketing Specialist
Job Description & How to Apply Below
- Plan, execute and manage performance marketing campaigns across Google Ads, Meta,Linked In, programmatic, affiliates, and other paid media.
- Monitor and optimise campaigns to maximise ROI and ensure alignment with business goals.
- Conduct A/B testing and experiments to enhance ad performance.
- Daily/Weekly/Monthly Reporting
- Track and report on metrics such as CPA, ROAS, CTR, and customer lifetime value (Customer retention, conversion: funding, cross-sell, etc).
- Work with internal teams to align campaigns with product offerings and customer segments.
- Manage marketing budgets across channels, ensuring efficiency and impact.
- Coordinate with agencies to deliver campaigns on time and within brand guidelines.
- Collaborate with the content/design teams to develop impactful ad creatives.
- Support SEO initiatives as part of the overall performance strategy.
- Stay abreast of digital marketing trends, new ad technologies, and competitor activity.
- Ensure campaigns comply with regulations, Shari’ah guidelines, and data privacy laws.
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