Head of Growth; Funnel SaaS

Product: Nodalum, multi model AI SaaS platform with subscriptions and a credit system

Go to market: B2B and B2C, direct purchase via checkout, subscription

Seniority: 5 to 10+ years

Reporting to: Business Management (strategic alignment) with daily interface with the CTO and IT Technical Manager

Team: strong technical environment (Technical AI, IT Technical Manager, CTO) and 2 Sales Developers

Nodalum is a multi model chat platform that unifies access to multiple AI providers in a single interface, with intelligent routing, user memory, projects, voice, web search, image generation and document analysis. Freemium model with subscription plans and metered credit usage. Stack:
Next.js, Mongo

DB, Supabase Auth, Stripe Billing, deployed on Vercel.

Build and scale the full Growth system end to end to maximize the probability of sustainable growth: acquisition, activation, revenue, retention, referral. You must be hands on when needed and able to lead internal or external specialists with a method, clear KPIs, and continuous experimentation.

• Set funnel math, baselines, and targets per step (conversions, CAC, payback, LTV:
  
  CAC where applicable)
• Build the Growth Operating System: weekly growth meeting, experimentation backlog, ICE or RICE prioritization, decision log
• Manage paid acquisition and controlled scaling (creative, audiences, landing alignment, pragmatic attribution)
• Lead CRO on landing pages, checkout, pricing and packaging, and onboarding with measurable tests
• Build lifecycle: onboarding, activation nudges, winback, churn prevention, referral loops
• Set tracking and analytics end to end with the technical team: event taxonomy, dashboards, data quality
• Align B2B motion with Sales Developers: MQL and SQL definitions, SLA, routing, pipeline dashboard (if B2B led motion)
• Supervise external specialists and vendors (paid, design, copy, SEO) with clear standards and KPIs

1) Full funnel and unit economics

Evidence required:

• Real cases with numbers: conversion increases, CAC reduction, payback improvement, retention improvement
• Examples of KPI trees and forecasts based on funnel math

2) Paid acquisition with budget accountability

Evidence required:

• Budget managed and duration (example: “X USD per month for Y months”)
• Reports or screenshots with CPA, CAC, payback and lead or user quality (activation rate or SQL rate)

3) CRO and structured experimentation

Evidence required:

• At least 5 experiments documented with hypothesis, primary metric, result, and decision
• Examples of checkout optimization, trial to paid, or signup to paid

4) Lifecycle and retention

Evidence required:

• Metrics: churn, D7 and D30 retention or NRR, measured uplift

5) Analytics and tracking

Evidence required:

• Event taxonomy or tracking plan built by you
• Dashboards with funnel, cohorts, and core metrics

6) Effective work with a technical team

Evidence required:

• PRDs or user stories written well, ticketing, definition of done, tracking QA
• Examples of collaboration with a CTO or engineering on experiment delivery

• PLG experience and advanced product analytics
• Pricing and packaging, annual plans, trials, freemium conversion
• Referral and affiliate programs
• SEO or programmatic content
• Experience in GCC and European markets, multi language go to market
• Knowledge of credit token metering systems or usage based billing

• Full funnel audit and baseline
• Tracking plan and executive dashboard with core metrics
• Experiment backlog ready with at least 20 prioritized items
• Governance setup: weekly growth meeting, decision log, experiment templates
• B2B led variant: MQL and SQL definitions and SLA with Sales Developers

• 6 to 10 experiments completed across paid, landing, onboarding, lifecycle
• 1 to 2 acquisition channels stabilized with CPA and quality under control

• Stable and repeatable experimentation system
• Measurable uplift on 2 to 3 core metrics (activation, conversion, churn, or CAC)
• Channel playbook and scaling and kill rules
• Next quarter plan based on data and funnel math

• Ne…