Digital Marketing Executive

Role & responsibilities

• Use Linked In Sales Navigator to identify, segment, and engage target audiences
• Plan and execute Linked In campaigns for lead generation and brand visibility
• Manage SEO activities including keyword research, on-page optimization, and content optimization
• Monitor and improve website performance using Google Analytics and Search Console
• Plan, run, and optimize paid campaigns on Google Ads and Linked In Ads
• Track campaign performance and share clear insights, not just numbers
• Work closely with sales and content teams to align campaigns with business goals
• Maintain consistency in messaging across digital channels

• Hands‑on experience with Linked In Sales Navigator for B2B outreach and lead generation
• Strong understanding of SEO fundamentals and best practices
• Proficiency in Google Analytics, Google Search Console, and Google Ads
• Experience managing paid campaigns and improving ROI through optimization
• Solid understanding of funnels, conversions, and attribution
• Ability to analyze data and translate it into actionable insights
• Good grasp of content performance and audience behaviour

Internal:
Sales, Management, Development

External:
Agencies, Customers, Partners & Propsects

Working Conditions:

• Works closely with sales, business development, and leadership teams to align digital campaigns with revenue goals
• Coordinates with content, design, and external agencies to plan and execute marketing initiatives
• Communicates campaign performance, insights, and recommendations clearly to internal stakeholders
  
  Maintains regular interaction with platform partners such as Google and Linked In when required
• Builds strong internal working relationships to ensure smooth execution and timely delivery