Technical Product Marketing Manager Sales

Location: USA or UAE
Reports to: VP of Sales
Employment Type: Full-time

Spider Silk is a cybersecurity company specialising in exposure management and agentic SOC. Our platforms help organisations understand real-world threats, reduce exposure, and stay ahead of adversaries.

We are looking for a Technical Product Marketing Manager to own Spider Silk’s platform positioning, brand presence, campaigns, and lead generation across key markets including the UAE, KSA, and USA
.

This role sits at the intersection of technical cybersecurity knowledge and commercial marketing execution
. You will be responsible for translating Spider Silk’s deep research, exposure management and agentic SOC capabilities into clear, compelling narratives that drive awareness, engagement, and pipeline growth.

• Own Spider Silk’s platform positioning and messaging across Exposure Management and Agentic SOC.
• Develop differentiated narratives by persona (CISO, SOC leadership, security engineering, risk/compliance).
• Translate technical capabilities into outcome-driven value propositions, proof points, and customer-ready language.

• Define and maintain ICP
  , personas, priority use cases, and buyer journey in partnership with Sales and Product.
• Create messaging frameworks aligned to how security teams evaluate solutions (discovery → technical validation → POC → procurement).

• Own competitive intelligence: landscape tracking, differentiation, and “why we win” narratives.
• Build and maintain competitive assets: battle cards, objection handling, feature comparisons, and talk tracks.
• Establish structured feedback loops with Sales via win/loss insights and field learnings.

• Lead GTM readiness for launches and major releases: messaging, narratives, core assets, internal enablement, and external-facing materials.
• Ensure Sales and Solutions teams have updated talk tracks, FAQs, and evaluation guidance tied to each release.

• Own the creation of technically credible assets: solution briefs, product one-pagers, technical blogs, case studies, whitepapers, and research-driven reports.
• Convert internal research and platform insights into market-facing content that builds trust with security buyers.

• Build enablement that supports enterprise cycles: pitch decks, discovery guides, POC narratives, security FAQs, and executive value framing.
• Support field engagements when needed (e.g., key calls, workshops/webinars, executive briefings) to reinforce the narrative and handle technical/competitive objections.
• Tailor messaging and sales plays for UAE, KSA, and USA while maintaining a consistent global story.

• Partner closely with Product/Technology to stay current on roadmap themes and technical differentiation.
• Align with Sales leadership on target segments, objections, and deal‑stage needs.
• Collaborate with marketing teams on distribution/activation of messaging (without owning paid channels or demand‑gen operations).

• Measure effectiveness through asset adoption, sales feedback, win/loss insights, evaluation/POC progression, and deal‑stage conversion improvements.
• Report insights and recommendations to Sales leadership and iterate messaging/enablement based on what the field is seeing.

• Clear, differentiated messaging and positioning for Spider Silk’s platform portfolio.
• Competitive narratives and sales plays that improve conversion in enterprise cycles.
• Launch‑ready GTM packages for releases (messaging + assets + enablement).
• High‑quality technical content that establishes Spider Silk as a trusted authority.
• Strong alignment between Sales, Product, and Technology on a consistent buyer‑relevant story.

• 5+ years in product marketing / technical product marketing in cybersecurity (B2B).
• Strong understanding of cybersecurity concepts and security buyer workflows.
• Proven ability to translate technical capabilities into clear narratives and…