Head of Digital Technology

Head of Digital Technology – Al Tayer Insignia

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands to create award‑winning retail experiences across boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together.

• Own and evolve the digital commerce technology vision, roadmap, and execution strategy.
• Align technology initiatives with business growth, omni‑channel expansion, and customer experience goals.
• Drive innovation across headless commerce, MACH architectures, API‑first integrations, and cloud‑native platforms.
• Act as the senior technology advisor to business, product, and commercial stakeholders.
• Ensure the timely and on‑budget completion of technological requirements for Al Tayer Digital Commerce.
• Take cross‑functional teams from concept to production, remaining involved from a hands‑on technical standpoint.
• Define standards and SOPs governing technology operations for consistency and resilience.

• Own enterprise architecture across SFCC (SFRA & Headless), SCAPI/SLAS, Composable Storefronts (MRT/PWA), SAP ERP, OMS, PIM, middleware, and mobile platforms.
• Establish and govern architecture standards covering APIs, integrations, caching, performance, security, and resilience.
• Lead Architecture Review Boards (ARB) and approve Technical Design Documents (TDDs), integration patterns, and solution designs.
• Ensure platforms are scalable and resilient for peak trading events and high‑growth markets.

• Own delivery across all digital commerce platforms: catalog, pricing, promotions, checkout, payments, customer identity, order lifecycle, and post‑order operations.
• Lead release management, environment strategy, realm migrations, and CI/CD pipelines.
• Drive engineering excellence through code quality, testing, automation, and performance optimization.
• Lead continuous improvement in deployment velocity, reliability, and operational maturity.
• Strategically plan and prioritize development initiatives, setting timetables for evaluation, development, and deployment of all web‑based services.
• Own the product development from a technical standpoint, designing architecture, and delivering specifications for software development and system integration.

• Oversee end‑to‑end integrations with SAP S/4
  
  HANA, OMS, PIM, loyalty, payments, logistics, and analytics platforms.
• Ensure data accuracy and consistency across systems using real‑time APIs, event‑driven architectures, queues, and batch processes.
• Own integration governance, error handling, fallback strategies, and business continuity planning.

• Define and maintain a strong security posture across platforms (PCI‑DSS, GDPR, KSA PDPL, OWASP).
• Own performance engineering: load testing, CDN/WAF strategy, cache optimization, and monitoring.
• Act as escalation point for P0/P1 incidents, leading root‑cause analysis and post‑incident improvements.

• Lead and grow cross‑functional teams: SFCC, BE, Mobile App (Native/Flutter), BAU Team, QA, Dev Ops, and integration engineers.
• Build a high‑performance engineering culture focused on accountability, quality, and continuous learning.
• Coach and mentor leaders and engineers, supporting career development and succession planning.
• Lead hiring, performance management, and capability development aligned with future‑state architecture.

• Lead strategy and integration with payment gateways (, Apple Pay, Pay Pal, Tabby, Tamara, etc.).
• Integrate fraud systems (reCAPTCHA v3, risk scoring, fraud rules).
• Integrate loyalty, marketing clouds, CDP, product reviews (Bazaarvoice), AR/VTO, search providers (Algolia, Einstein), notification systems (Email/SMS/Push), and logistics partners.
• Ensure compliance for regional regulations (UAE, KSA PDPL, GDPR).

• Partner closely with…