ECommerce and Digital Strategy Manager

The overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence.

• Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly.
• Ensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on  and ).
• Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.
• Liaise with the regional and corporate offices for deploying website enhancements and functionality upgrades.
• Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.
• Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).
• Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers.
• Enhance  revenue share YoY.
• Drive  sales, including Add-Ons, and uplift revenue YoY.
• Uplift  KPIs, including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue, etc.

• Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly.
• Own and lead the website production and prepare action plans to enhance performance.
• Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office.

• Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available.
• Establish, develop and maintain a keyword matrix for the hotel and consider it when designing website content.
• Update and optimise meta titles, descriptions and image tags in all languages.
• Follow corporate guidelines for SEO content management and best practices.

• Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.
• Implement and manage the hotel’s annual advertising plan for all digital channels.
• Ensure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).
• Liaise with the Marketing/PR team and the creatives of media campaigns.
• Ensure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines.
• Own digital campaign performance and ensure profitability.
• Establish a good relationship with the media and other stakeholders.
• Report digital campaign data to senior managers and identify improvement opportunities.
• Review and monitor the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.
• Monitor, report and act upon brand-name hijacking that dilutes direct web revenues.
• Stay up to date with recent media technicalities and identify business opportunities.

• Review and maintain the hotel representation on OTAs including content, images and review score.
• Maintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities.
• Manage the relevant OTA’s media investment such as sponsor listings etc.

• Update and manage the hotel’s technical representation in relevant social media channels as per corporate policies and guidelines.
• Copywriting and visuals should be provided by the Marketing & PR team.
• Assist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel’s relevant social media accounts.
• Ensure the content well represents the hotel and is in line with corporate guidelines.
• Stay up to date with social media trends…