Digital Marketing Manager

As a Digital Marketing Manager at PES, you will play a crucial role in developing and executing comprehensive digital marketing strategies. You will be responsible for enhancing our online presence, driving engagement, and maximizing lead generation. The ideal candidate will possess a deep understanding of digital channels, analytics, and the ability to drive innovative campaigns to achieve business objectives.

Responsibilities:

• Digital Strategy Development:
  Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• SEO and SEM:
  Optimize website content for search engines, manage PPC campaigns, and stay updated on search engine algorithms. Social Media Management:
  Oversee social media channels, create engaging content, and develop strategies to increase brand visibility and engagement.
• Email Marketing:
  Plan and execute email campaigns to nurture leads, retain customers, and drive conversions.
• Content Marketing:
  Collaborate with the content team to create and distribute valuable, relevant content across digital platforms.
• Analytics and Reporting:
  Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights for optimization.
• Digital Advertising:
  Manage digital advertising campaigns on platforms like Google Ads, Facebook, Linked In, and others to maximize reach and conversions.
• Website Management:
  Collaborate with web development teams to optimize the user experience, ensuring the website aligns with digital marketing objectives.
• Budget Management:
  Efficiently manage digital marketing budgets, allocate resources effectively, and ensure maximum ROI.
• Market Research:
  Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field. Master’s degree is a plus.
• Proven experience (minimum 5 years) in digital marketing roles, with a focus on B2B and technology solutions.
• Solid understanding of SEO, SEM, social media, email marketing, and other digital marketing channels.
• Experience with marketing automation tools and CRM systems.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Creativity and a track record of innovative digital campaigns.
• Excellent written and verbal communication skills.
• Team leadership experience and ability to collaborate with cross-functional teams.
• Ability to work independently and remotely, managing projects efficiently.

PES is an equal opportunity employer. We celebrate diversity and remain committed to establishing an inclusive environment for all employees.