Commercial Director – Luxury Entertainment Venue; Pre

Overview

A new luxury cabaret and live entertainment destination backed by a globally renowned entertainment brand is preparing to open in Dubai in 2026. The venue will feature two nightly performances in a 200+ seat premium theatre on Palm Jumeirah, delivering a refined entertainment and hospitality experience. We are seeking a Commercial Director to lead the venue’s commercial strategy from pre-opening through live operations.

This role will build the revenue architecture, oversee ticket sales performance, and develop strategic partnerships to ensure strong occupancy and premium positioning.

• Own the venue’s overall revenue performance and commercial strategy
• Develop pricing structures, seat tiers, and yield strategies to maximize revenue per show
• Monitor booking velocity and sales trends to maintain strong occupancy and ticket value
• Oversee premium seating, VIP experiences, private hire, and corporate bookings
• Manage and optimise all booking channels including direct website sales, hotel and concierge partners, third-party ticketing platforms, corporate bookings, and walk-ins
• Maintain a one-inventory architecture ensuring real-time availability across channels
• Drive growth of direct bookings as the highest-margin revenue source
• Negotiate and manage relationships with channel partners within approved commercial frameworks
• Concierge & Hotel Activation:
  Build and manage a structured concierge partner programme across Palm Jumeirah, Downtown, and DIFC hotels
• Conduct regular activation sessions with concierge contacts and hotel sales teams
• Train concierge teams on the venue proposition, pricing tiers, and booking process
• Track and incentivise concierge performance through a structured commission framework
• CRM & Data:
  Build the guest database from day one to support repeat visits and targeted marketing
• Oversee the ticketing platform and ensure data integrity across booking sources
• Use booking data and yield analytics to inform commercial decisions and performance trends
• Pre-Opening Commercial Setup:
  Establish commercial channels, partner agreements, and ticketing infrastructure ahead of opening
• Launch advance ticket sales to generate pre-opening momentum and early revenue
• Develop the commercial strategy and nightly yield mix framework with the leadership team

• We are looking for a commercially driven leader with the sophistication to sell luxury and the discipline to manage yield in a premium entertainment environment.
• Proven revenue leadership experience in luxury hospitality, entertainment, or live events
• Strong yield management background, including pricing tiers, occupancy optimisation, and channel mix strategy
• Deep understanding of Dubai’s luxury hospitality and concierge ecosystem
• Commercially strategic with strong analytical ability, precision, and attention to detail
• Experience managing multi-channel ticket sales and distribution strategies
• Strong experience with CRM platforms and ticketing systems
• Excellent relationship-builder able to influence concierge partners, corporate clients, and internal stakeholders
• Fluent English required;
  Arabic is an asset
• Based in Dubai on a full-time, permanent basis