Brand Discovery Content Lead

Is content creation your strongest craft?

Are you good at AI prompt engineering?

Do you stay up-to-date with the crypto market trends?

Have you always wanted a job where your work has real, measurable impact?

If so — we’ll probably high-five in celebration!

At Outset PR, we’re looking for a Content Lead to strengthen our Brand Discovery service with creative energy, a sharp editorial eye, and an unstoppable drive to make things better.

By Brand Discovery, we mean using our mass-posting approach and tested blueprints to help projects:

• Secure top visibility on Google and in AI summaries
• Stay top-of-mind with their target audiences — even across hard-to-reach markets
• Promote major company updates and milestones

• Join client briefings to understand goals, target discovery queries, and competitors
• Formulate core brand positioning (if not already defined)
• Monitor news feeds and community conversations to identify relevant market stories
• Design content strategies that systematically strengthen brand–category associations
• Structure content around high-intent prompts using AI tools
• Ensure all content aligns with media guidelines and editorial standards
• Track campaign performance and propose improvements
• Collaborate closely with the agency team to optimize scalable content production and distribution

• Experience in crypto, blockchain, Web3, or AI
• Ability to write curated, branded, news-style, and educational content
• Comfort with routine tasks that keep large systems running smoothly
• Solid understanding of marketing and SEO fundamentals
• AI prompt engineering skills for balancing speed and quality

• Full-time employment, Monday–Friday schedule (articles are published daily; weekend volume is prepared on Fridays)
• Fully remote format with flexible working hours (agreed in advance with the Head of Content)
• Paid trial period and competitive salary (discussed individually)
• Access to tools and services that support your performance
• Paid vacation (35 calendar days) and sick leave
• Annual team meetups, team-building events, webinars, and other activities that support the agency’s growth and culture

Once we shake hands, you’ll begin a three-month onboarding process led by our current Brand Discovery Content Lead. You’ll familiarize yourself with all operational nuances, create content and visuals independently, and learn how to tailor brand discovery strategies to companies with different backgrounds. After that, you’ll fully transition into the Content Lead role, receive a salary increase, and take on managerial responsibilities, including workflow optimization and team management.