Creative Lead – Brand & Campaign

The Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction.

This role focuses on strategic thinking, system-based execution, and creative governance — not just aesthetics. It ensures creative consistency, feasibility, and quality across campaigns and markets.

• Translate brand positioning into clear creative direction.
• Connect campaigns to long-term brand narrative.
• Develop ideas aligned with business objectives.
• Think beyond one-off campaigns toward sustainable brand building.

• Design campaigns that adapt across channels and markets.
• Develop templates, guidelines, and adaptation logic.
• Ensure creative consistency across platforms.
• Reduce fragmentation and creative chaos.

• Develop production-aware and cost-conscious concepts.
• Balance creative ambition with operational feasibility.
• Collaborate with production and suppliers early in development.
• Avoid unrealistic or inefficient creative executions.

• Build strong campaign concepts and premium visual worlds.
• Develop structured mood boards with clear narrative logic.
• Ensure strong visual hierarchy and storytelling.
• Maintain high standards of aesthetic judgment.

• Review creative outputs objectively.
• Provide structured, actionable feedback.
• Ensure final executions match approved direction.
• Maintain professionalism without ego-driven decisions.

• Work closely with Marketing, Copy, Science, Production, and Factory teams.
• Align visuals with claims and product realities.
• Operate as part of an integrated system, not a silo.

• Bachelor’s degree in Design, Creative Direction, Marketing, or related field.
• 7+ years of experience in brand or campaign creative roles.
• Strong portfolio demonstrating strategic thinking and scalable systems.
• Experience managing cross-functional creative workflows.