Creative Strategist & Writer

Dubai, United Arab Emirates | Posted on 02/24/2026

As a Content Strategist & Writer, you will own the content direction for multiple brands. You will develop a monthly strategy, build content buckets, write scripts, and guide execution. You will work closely with the Social Media Manager, editors, designers, and the sales team to ensure content aligns with both brand growth and business goals.

You will manage content strategy for multiple brands, typically ranging from 5 to 8 active accounts at a time, depending on complexity and campaign intensity.

• Develop monthly content direction for assigned brands
• Define recurring content formats and buckets
• Identify trends, hooks, and positioning angles
• Align content with brand identity and growth goals

• Deliver structured content ideas at the beginning of each cycle
• Work with the Social Media Manager, who will finalize the content calendar
• Ensure ideas are execution-ready and clear

• Write scripts for reels and short-form video
• Write structured copy/text for posters and static creatives
• Maintain tone consistency across brands

• Provide detailed notes and direction for editors and designers
• Guide visual tone and storytelling flow
• Review content drafts and refine messaging

• Support the sales team with content strategy direction during new client pitches
• Contribute content buckets and sample ideas for proposals
• Help shape creative direction in presentations
• Participate in pitch discussions when required

• Review content performance monthly
• Identify opportunities for improvement