Head of Creative & UX - Luxury Yachts | Brand, Digital & User Experience

ROLE OVERVIEW

Sunreef Yachts is seeking a decisive, high-performing Creative Team Head to lead and elevate the creative output of a world-class luxury yacht brand.

This role sits at the intersection of brand, design, digital experience, and leadership
. You will be responsible for defining and maintaining Sunreef’s visual language
, ensuring premium execution across all digital and physical touchpoints
, and leading a multidisciplinary creative team with clarity, structure, and high standards.

This position requires strong leadership, excellent taste, strategic thinking, and hands‑on design expertise
, particularly in UI & UX for high‑end digital platforms.

• Lead, mentor, and develop a multidisciplinary creative team, including:
  • Graphic designers
  • UI/UX designers
  • Visual content creators
• Set clear expectations, priorities, and quality benchmarks
• Ensure efficient workflows, deadlines, and structured creative processes
• Foster a culture of excellence, accountability, and continuous improvement

• Own and protect the Sunreef visual identity across all platforms
• Ensure brand consistency, tone, and premium quality across:
  • Digital assets
  • Print materials
  • Marketing campaigns
  • Events and exhibitions
• Elevate Sunreef’s visual storytelling to match its luxury positioning and global reputation

• Own the UI & UX strategy for:
  • Corporate websites
  • Digital tools
  • Internal and external platforms
• Define and maintain design systems, component libraries, and UX standards
• Ensure intuitive, elegant, and high‑performance user experiences aligned with brand values
• Review and validate wireframes, prototypes, and final executions

• Work closely with:
  • PR and Communications
  • Events and Exhibitions
  • Digital and Marketing teams
• Translate business, marketing, and communication needs into clear creative direction
• Ensure all creative outputs are aligned with strategic objectives and timelines

• Review and approve all key visual assets before release
• Maintain exceptionally high standards in:
  • Layout
  • Typography
  • Color usage
  • Visual hierarchy
• Act as the final gatekeeper for creative quality and brand alignment

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Strong command of Figma for UI/UX design and collaboration
• Advanced skills in:
  • UI & UX design
  • Wire framing and prototyping
  • Design systems
• Excellent understanding of:
  • Branding
  • Visual identity
  • Layout and typography
  • Visual storytelling for premium brands

• Strong leadership and people‑management capabilities
• Decisive, structured, and calm under pressure
• High standards and attention to detail
• Clear, direct, and professional communication style
• Solution‑oriented mindset with the ability to prioritize and make decisions
• Ability to challenge ideas constructively to achieve the best outcome

• Minimum 6+ years of experience in design or creative leadership roles
• Proven experience managing creative teams
• Strong portfolio demonstrating:
  • Premium / luxury brand work
  • UI & UX projects
  • High‑quality visual systems and executions
• Experience in luxury, automotive, yachting, architecture, or high‑end lifestyle brands is a strong advantage

• Leadership role within a globally recognized luxury yacht brand
• High level of creative ownership and influence
• Opportunity to shape and elevate the visual identity of Sunreef Yachts
• Dynamic, international, and professional working environment
• Competitive compensation package aligned with experience
• Long‑term growth and development opportunities

• Work at the highest level of luxury branding and design
• Lead impactful creative projects with global visibility
• Collaborate with multidisciplinary teams on iconic products
• Be part of a company driven by innovation, excellence, and craftsmanship