Commercial Executive

Dubai, United Arab Emirates | Posted on 11/12/2025

Al Mashhad multi-media platform, known for numerous programs in the private sector, is headed by the famous journalist Tony Khalife along with a group of investors. Al Mashhad provides an innovative experience that transcends the boundaries of platforms to present bold and varied content based on cutting‑edge technologies by mixing television and digital broadcasting.

Launched in January 2023, Al Mashhad brings change and development in the media, to engage younger generations and to benefit from the digital transformation in the region. Al Mashhad is led by an exceptional team of specialists in the field to create outstanding content that tackles the most important issues and topics for the Arab viewer in an innovative and unique manner.

Al Mashhad, which seeks to meet the needs of audiences throughout the Middle East and North Africa region, will present its content in a digital and technologically advanced style that inspires and attracts viewers with a variety of programs, including the most important and latest political, economic and sports news through tasteful and fast news bulletins, in addition to a group of talk shows and satirical criticism of the Arab reality.

Al Mashhad will present a comprehensive and unique vision designed specifically for the Arab viewer based on the presence of an exceptional distinguished team of correspondents and journalists from all over the world, in addition to the fact that Al Mashhad programs will be based on the diversity of opinions and the richness of content through interaction with the Arab viewer on social media.

Al Mashhad is seeking a dedicated and dynamic Commercial Executive to join our Commercial team. The successful candidate will be responsible for handling our diverse media sales portfolio across TV, digital,and social media platforms. This role requires a strategic thinker with the ability to meet forecasted revenue targets, proactively engage with clients,and expand our media offerings.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in media sales, preferably within a major media outlet. (Media Agency background is a plus)
• Demonstrated success in revenue generation and client acquisition.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical skills to interpret market data and set strategic directions.
• Ability to draft and understand legal and contractual documents.
• Familiarity with multi-platform campaign management and optimization.

• Manage and grow the media sales portfolio across all online and offline platforms.
• Achieve and exceed forecasted revenue figures by developing creative solutions for advertisers' media mix campaigns.
• Establish and maintain strong relationships with media agencies, clients, and internal teams to ensure optimal service delivery.
• Develop and circulate sales and media kits to create awareness and introduce new commercial opportunities.
• Collaborate with internal content creators to introduce innovative programming and enhance campaign targeting.
• Monitor campaign performance and adjust strategies to meet desired KPIs.
• Explore and develop non-traditional media propositions such as advertorials and branded content.
• Stay informed on market trends and data to guide strategic growth and commercial forecasts.
• Set and evaluate personal and professional KPIs to ensure alignment with company goals.
• Uphold company and governmental policies, demonstrating high personal and professional discipline.