Personal Branding Assistant; Content Creator & Reels Editor
Job Description & How to Apply Below
Personal Branding Assistant (Content Creator & Reels Editor)
Dubai, United Arab Emirates | Posted on 24/11/2025
Hassi Properties is looking for a talented and motivated Personal Branding Assistant to support the CEO’s personal brand across digital platforms. This role is ideal for a creative individual who understands storytelling, visual branding, and social media trends. You will work closely with the CEO to plan, film, and edit high-quality short-form content, especially reels, that reflect our brand values and market presence.
Key Responsibilities
- Create, film, and edit Instagram Reels
, short‑form videos, behind‑the‑scenes content, and lifestyle/business footage - Support the CEO at meetings, events, property tours, and daily activities to capture on‑the‑go content
- Edit videos with strong storytelling, pacing, and brand consistency
- Develop creative concepts and content ideas aligned with the CEO’s personal and business branding goals
- Prepare posts for Instagram, Linked In, and Tik Tok (captions, layouts, scheduling)
- Maintain a consistent visual identity across all platforms
- Research and apply trending audio, formats, and editing styles
- Organise digital content, manage storage, and maintain content libraries
- Deliver content on time and at a high standard
- Proven experience in video editing (Cap Cut, Final Cut, Adobe Premiere, or similar)
- Ability to film high‑quality content using a phone or camera
- Strong understanding of social media trends, hooks, and engagement best practices
- Creative mindset with the ability to generate fresh content ideas
- Highly organised, reliable, and able to work independently
- Experience with personal branding, real estate, lifestyle, or business content is an advantage
- Must have your own visa
- Photography and videography skills
- Basic graphic design (Canva or Adobe Suite)
- Knowledge of social media analytics
- Ability to travel within Dubai for shoots
- Opportunity to work directly with the CEO of Hassi Properties
- Dynamic, fast‑paced environment across business, real estate, and luxury settings
- Creative freedom and space to experiment with content ideas
- Flexible working structure (hybrid / part‑time options available)
- Strong portfolio development with high‑end, premium content
- Long‑term growth potential within the company
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