Senior Content Editor

Al Tayer Insignia | Senior Content Editor – Harvey Nichols & Beauty About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors.

Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

The Senior Content Editor Harvey Nichols & Beauty leads the content strategy and style guidelines, whilst overseeing the copy produced by the Content Editor. They collaborate with creatives, marketing and key stakeholders across the business to concept and create engaging, consumer-centric content that is relevant to the target consumer. As a brand guardian, they will uphold and interpret the seasonal campaign direction through all marketing initiatives.

To ensure the tone of voice for Harvey Nichols & Beauty is adhered to and the delivery of rich content is on-brand, on-time and as briefed.

• Lead the Style Guide and Tone of Voice development across all retail brand portfolio
• Develop a glossary input and translation repository enhancements

• Oversee the delivery and implementation of our brand tone of voice across all communication platforms, from marketing activities (newsletters, social media, CRM and other marketing operations), PR (press releases, events invitations) to homepages
• Review and sub content and communications created by the content editor to ensure all content reaches the necessary high standards
• Translate the vision of the brand, mood and imagery for each campaign into written form.
• Work closely with the creative team to ensure a user-friendly and on-brand experience across all outputs
• Lead the editorial calendar
• Analyse industry best practices with knowledge of SEO
• Collaborate on branded content proposals and execution with multiple stakeholders in the business
• Brief and supervise content editor on all relevant content projects
• Act as an ongoing creative brand guardian from a tone of voice perspective
• Produce copy for actioned / ad-hoc projects as required by the business

• 5+ years of experience as a copywriter, content editor or similar
• Experience in Beauty & Luxury industry mandatory
• Fluency in English (Native Level)
• Experienced in working in English with an engaging, accurate and adaptable writing style, with impeccable grammar
• Able to showcase a good understanding of garment and accessory construction
• Sound knowledge of national and international men’s and women’s fashion, designers, brands and trends