Area Sales Manager

Overview

Since 1884, our creations inspired by Rome Heritage reflect extraordinary colored gemstones combinations, as well innovation and magnificence. In Order To Complete Our Team Driven By Excellence And Commitment, To Creating a Working Environment Achieving Full Customer Satisfaction, Bulgari MEAI Is Looking For Their Future

Reports to: Business Partners Director, MEAI

• COMMERCIAL STRATEGY & BUSINESS DEVELOPMENT
• Define & build commercial short, medium- & long-term strategy for Business partners, identifying tomorrow growth opportunities
• Lead the development and optimization of the network by assessing current distribution coverage, identifying gaps, and proposing market entries or exits
• Ensure a balanced and qualitative distribution network, maximizing business potential while protecting brand equity.
• Monitor competitor activity and market trends to proactively adapt business strategies.
• SALES PERFORMANCE & BUSINESS ANALYSIS
• Define and achieve SI and SO targets across all multi-brand POS, aligned with regional objectives
• Drive SI and SO performance across all multi-brand POS accounts
• Prepare and present regular reports on key KPIs, market performance, and business opportunities, recommending corrective actions when needed.
• Continuously analyze sales performance, sell-through rates, and inventory levels to optimize assortment and commercial actions.
• Monthly check to reconciliate the sales & stock report in accordance with compliance guidelines
• ACCOUNT MANAGEMENT & PARTNER SUPPORT
• Act as the primary point of contact for all partners, fostering strong and trust-based relationships.
• Coordinate the full sales cycle: order collection, product allocation, replenishment planning, and after-sales service.
• Ensure all commercial activities are aligned with Bulgari’s operational standards and brand values.
• Support partners with tailored activation plans, ensuring strategic alignment and shared commercial goals.
• RETAILISATION & BRAND ELEVATION
• Lead the regional Retailization strategy to elevate Bulgari brand image across network.
• Ensure best-in-class execution of visual merchandising, assortment curation, in-store experience, and service standards.
• Coordinate and activate impactful product launches, seasonal campaigns, and in-store animations in collaboration with Marketing and VM teams.
• Implement and monitor tailored activation plans per door/partner to reinforce brand desirability, drive conversion, and foster loyalty.
• Deliver regular training and coaching to commercial teams to strengthen product knowledge, storytelling, and brand advocacy.