Head of Sales and Marketing

Milele is looking for a dynamic Head of Sales & Marketing to lead commercial growth of its newly established Foods Business across the UAE and GCC. This is a high-impact leadership role responsible for driving revenue, building distribution networks and owning the full commercial strategy across Modern Trade, General Trade, HORECA and Export channels.

• Develop and execute the annual commercial strategy aligned with BU growth targets.
• Design and optimize route-to-market and distributor performance across channels.
• Lead Modern Trade and key account strategy including listings, JBPs, and promotions.
• Define pricing architecture and manage trade spend to protect margins.
• Drive accurate forecasting and align with supply chain through S&OP planning.
• Execute trade marketing initiatives to improve visibility and sell-out performance.
• Lead brand launches and campaign execution to accelerate market penetration.
• Track commercial KPIs and build a high-performance sales & marketing team.

• Net sales vs target (monthly/quarterly)
• Distribution expansion & shelf availability
• Trade ROI & promotion effectiveness
• Forecast accuracy & inventory health
• Sales growth and profitability

• Bachelors degree in Business, Sales, Marketing or related field.
• 8–12 years of experience in FMCG (UAE/GCC exposure preferred)
• Proven track in Modern Trade and distributor-led route-to-market experience
• Strong commercial acumen (pricing, promo ROI, distribution metrics)
• Experience launching new FMCG brands.