HoReCa Sales Manager; Food Service), UAE

To drive the growth of the frozen food portfolio by securing contracts with hotels, large restaurant chains, catering companies, and quick-service restaurants (QSRs) across the UAE. This role focuses on getting your products "on the menu" rather than just "on the shelf."

• Pipeline Management: Identify and acquire new high-value accounts in the hospitality and catering sectors (e.g., Jumeirah Group, EMAAR Hospitality, Emirates Flight Catering).
• Menu Engineering: Work with Executive Chefs and F&B Directors to demonstrate how your frozen products (e.g., frozen appetizers, proteins, or vegetables) can reduce their labor costs and maintain consistency.
• Tendering: Lead the preparation of commercial bids for large-scale catering contracts and government supply tenders.

• Product Demos: Organize "cook-off" sessions and product samplings to prove the quality, texture, and taste of your frozen products after preparation.
• Recipe Development: Collaborate with the distributor’s culinary team to create recipes that feature your products as core ingredients.
• Procurement Liaison: Build deep relationships with Procurement Managers to ensure your brand is on the "Approved Vendor List" (AVL).
• Distributor Alignment: Ensure the distributor’s Food Service team is properly trained on the technical specs of your products (e.g., cook time from frozen, shelf life, Halal certification).

• Monitor delivery performance to ensure the "Last Mile" to the hotel or restaurant kitchen preserves the frozen integrity.
• Manage "Special Orders" for large events (e.g., Dubai Shopping Festival or large-scale conferences).

• Bachelor’s in Business, Marketing, or Hospitality Management
• 6–8 years in Food Service sales in the UAE, specifically with frozen products
  .
• A strong "rolodex" of Executive Chefs and Procurement Heads in 4/5-star hotels.
• Strong negotiation, contract management, and basic culinary knowledge.
• English (Fluent);
  Arabic is a major advantage for local catering groups.