Key Account Manager - Bakery

Key Responsibilities:

Ho Re Ca  Key Account Management

• Manage and grow key Ho Re Ca  accounts including hotels, restaurants, cafés, QSRs, airlines, and institutional caterers.
• Build long-term partnerships with chefs, purchase managers, and F&B decision-makers.
• Serve as the single point of contact for assigned key accounts.

• Achieve sales targets, volume growth, and profitability for Ho Re Ca  bakery accounts.
• Identify new Ho Re Ca  opportunities and onboard new customers.
• Drive product trials, menu integration, and long-term contracts.

• Work closely with chefs and R&D to develop customized bakery solutions (breads, buns, pastries, desserts, frozen bakery).
• Coordinate product tastings, trials, and feedback sessions.
• Support customers with menu innovation and seasonal offerings.
• Negotiate pricing, supply agreements, and commercial terms.
• Ensure compliance with contracts and agreed service levels.
• Manage credit terms and collections in coordination with finance.

• Coordinate with production, QA, and logistics teams to ensure consistent quality and timely delivery.
• Proactively manage demand forecasting and order planning.
• Resolve supply, quality, or service issues promptly.
• Track Ho Re Ca  market trends, competitor offerings, and pricing.
• Prepare account-wise sales reports, forecasts, and performance reviews.
• Provide insights for product development and pricing strategies.

• Graduate in Business, Hospitality Management, or related field (MBA preferred).
• 4–8 years of experience in Ho Re Ca  sales
  , preferably in bakery, food service, or FMCG
  .
• Strong understanding of Ho Re Ca  operations and procurement processes.
• Experience working with chefs, QSR chains, hotels, and institutional caterers.
• Excellent negotiation, relationship management, and presentation skills.