Product Marketing & Business Planning Specialist - DX

Product Marketing & Business Planning Specialist - DX

Entity:
Daikin Middle East Job Category:
Sales

Location:

Dubai, Dubai, AE

Job Requisition

Daikin Middle East & Africa (DAME) is a subsidiary of Daikin Industries Limited, a Japanese outstanding company and worldwide the biggest developer, producer and supplier of HVAC-R (heating, ventilation, air conditioning and refrigeration) solutions, including heating pumps and cooling technology. DAME is Daikin’s Middle East and Africa regional HQ. The regional has headquarter in Dubai and other offices in Abu Dhabi, Cairo (Egypt), Riyadh (Saudi Arabia), Jeddah (Saudi Arabia), Qatar as well as 2 production plants, and 2 sales subsidiaries and offices and a whole network of independent distributors and dealers across the MEA region.

The Product Marketing & Business Planning Specialist – DX
, based in Dubai, plays a pivotal regional role in driving product marketing strategy, business development, analysis, planning, reporting, and market research for the DX business across the MEA region.

This role supports the Product Marketing & Business Manager in executing strategic initiatives across all DX SBUs, including RA, SKY, Rooftop, AP, VRV, Heating, and New Business Projects. The position demands strong analytical skills, a solid business perspective, and cross-functional coordination. The specialist will translate data and insights into actionable strategies that enhance product launches, sales performance, product positioning, market share, and overall profitability.

• Lead annual and quarterly DX strategic planning and budget preparation for each region.
• Develop, manage, and monitor DX sales budgets by country, product category, and region.
• Deliver weekly, monthly, and quarterly business performance reports to management.
• Conduct Monthly ER planning with regional and sales.

• Develop and maintain dashboards, KPIs, and performance tracking tools using Excel, Power BI, SAP, and other reporting platforms.
• Ensure data accuracy and consistency across all regions for sales, product, and market information.
• Conduct variance analysis against budget and forecasts, providing data-driven recommendations.

• Monitor product availability across regions and coordinate necessary actions to optimize supply.
• Enhance forecast accuracy and support affiliates in safety stock and demand planning.
• Lead PPL/OOL planning and supply coordination to prevent shortages.

• Support regional price-setting, costing activities and discount approval processes for projects.
• Assist in negotiating factory discounts, optimizing FOB pricing and developing region‑specific pricing strategies.

• Maintain structured communication with affiliates, HQ, factories and internal teams to ensure alignment.
• Prepare and support executive‑level presentations for management meetings.
• Communicate updates on performance, projects, timelines and strategic initiatives.

• Support the implementation of product marketing strategies across all DX SBUs.
• Coordinate regional campaigns, product launches and communication activities with affiliates and HQ.
• Ensure timely dissemination of updates regarding product changes, new introductions, certifications and withdrawals.

• Conduct comprehensive market research to track trends, customer behaviour and product demand.
• Collect and analyse competitor pricing, product offerings and market share insights.
• Lead market mapping and strategic research to support decision-making for factories and regional management.
• Analyse pricing structures including price waterfall, recommended retail prices and discount policies.
• Support pricing and costing improvements by contributing to negotiations on lead‑times, pricing and factory support.
• Assist in planning and supporting new business projects related to the DX business across the region.

• Bachelor’s degree in Business Administration, Engineering, Economics,…