Category Manager – Razor Blades & Toiletries

Category Manager – Razor Blades & Toiletries

Position:
Category Manager – Razor Blades & Toiletries

Base: UAE (with multi-market responsibility)

Category: Razor Blades, Shaving Systems, Grooming Toiletries

Industry: FMCG | Personal Grooming for Men

About the Organization:

Clasico Brands International is a fast-scaling FMCG organisation building category-defining brands across Personal Grooming for Men, Oral Care, and Home Care.

We operate with a challenger mindset, strong distribution DNA, and an ambition to build globally relevant, high-velocity consumer brands across emerging and mature markets.

About the Role:

The Category Manager – Razor Blades & Toiletries is the owner and growth architect of one of Clasico’s most critical and high-velocity grooming categories.

This role exists to build category dominance, sharpen competitiveness, and scale profitable growth across markets by owning the category end-to-end — from product architecture and pricing to distribution, rotation, and market leadership.

You are not managing SKUs.

You are building a category engine.

• Own category revenue, gross margin, contribution, and trade spend efficiency across markets.
• Define pricing ladders, pack architecture, and margin corridors by channel and geography.
• Drive category forecasting, demand planning inputs, and inventory health.
• Ensure profitability is protected while scale is accelerated.

• Define long-term category vision: entry, mass, premium, and super-premium tiers.
• Lead SKU rationalization, hero SKU identification, and productivity improvement.
• Build razor-sharp differentiation versus competitors in blades, systems, and grooming formats.
• Translate consumer insight into commercially viable product strategy.
• Lead NPD pipeline from concept to commercialization:
• Toiletries formulations, claims, fragrances, and sensorial.
• Own benchmarking versus global and regional competitors.
• Partner with R&D, sourcing, packaging, and compliance teams to ensure speed and quality.
• Control launch sequencing, pricing, and post-launch performance tracking.

• Build GTM strategies by channel:
• General Trade & Wholesale
• Modern Trade & Key Accounts
• Define trade schemes, promo mechanics, visibility standards, and shelf dominance.
• Ensure high rotation, optimal assortment, and strong on-ground execution.
• Support distributors with clear category playbooks and activation toolkits.

• Adapt category strategy for emerging and mature markets.
• Lead competitive intelligence: pricing moves, innovation, pack sizes, claims, promotions.
• Identify whitespace opportunities across geographies and price bands.
• Ensure category leadership without eroding brand equity.

• Act as the single point of accountability across Sales, Marketing, Supply Chain, and Finance for the category.
• Establish clear KPIs, dashboards, and governance cadence.
• Influence without authority — lead through clarity and conviction.
• Build internal capability and category discipline.

• 10–15+ years of experience in FMCG Category Management / Product Management / Commercial roles.
• Strong exposure to Razor Blades, Shaving, Grooming, or Adjacent Personal Care categories.
• Proven ability to manage category P&L, pricing, and trade economics.
• Deep understanding of GT vs MT dynamics, especially in high-rotation FMCG categories.
• Data-driven, commercially sharp, execution-obsessed.

• Has built or scaled a blades or grooming category in competitive markets.
• Has handled cost pressures, price wars, and margin defense.
• Thinks like an owner, not a coordinator.
• Comfortable making hard calls: SKU cuts, pricing resets, channel focus.

• Not a sourcing-only role.
• Not a brand-only role.
• Not a junior product manager position.

This is a category leadership seat with teeth.

• Opportunity to shape a core grooming category with scale ambition.
• High visibility, real ownership, and measurable impact.
• Platform to grow into regional or global category leadership.