Marketing Specialist - CRM Platform, Retention

About Upbound

Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent‑A‑Center
, Acima
, and Brigit that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas.

The CRM Platform Marketing Specialist will architect and launch retention programs that move customers to loyal advocates. This role blends CRM platform execution with data fluency to drive measurable lifts in engagement, conversion, and retention across channels.

• Orchestrate omni‑channel journeys, promotional and transactional campaigns across email, SMS, push, and in‑app to deliver timely, personalized and dynamic messages powered by our CDP (Zeta Marketing Platform).
• Be an expert in Acima first‑party data using SQL‑driven logic to segment and target behaviors and lifecycle stages; run A/B and multivariate tests to continuously optimize performance.
• Personalize at scale using templating/scripting (e.g., AMPscript, Liquid) and real‑time data; set up, QA, and monitor automations and triggered campaigns.
• Ensure campaigns deploy accurately and on time and communicate and troubleshoot with urgency when needed to assist in root cause analysis.
• Safeguard deliverability & compliance: manage list hygiene; follow SPF/DKIM/DMARC best practices; ensure CAN‑SPAM, GDPR/CCPA, and SMS compliance.
• Collaborate cross‑functionally with Product pods, Data Services, Personalization, Legal, and CRM teammates to translate business asks into data requirements and flawless execution.
• Gain knowledge on lifecycle KPIs, ensure campaigns are configured to translate into actionable reporting cuts with data analytics, including ad hoc or long‑term holdbacks.
• Continuously improve processes, tooling, and QA to increase speed, quality, and reliability of every launch.

• 3–5+ years hands‑on lifecycle/CRM/email experience in a fast‑paced environment, with strong project management and cross‑functional collaboration skills.
• ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hub Spot) and dynamic content/personalization (AMPscript/Liquid).
• SQL for marketing: audience creation, complex segmentation, and QA of lists/counts.
• Deliverability & compliance know‑how (SPF/DKIM/DMARC; CAN‑SPAM/GDPR/CCPA; TCPA/10
  
  DLC for SMS).
• Meticulous attention to detail and brand stewardship from build to deployment.
• This position is in‑office (Monday through Friday) in Draper, UT.

• Experience orchestrating omni‑channel 1:1 programs and dynamic content across multi‑brand portfolios.
• Working knowledge of AI‑assisted workflows for content, QA, or decisioning (with human‑in‑the‑loop controls).
• Basic front‑end fluency beyond email (landing pages, tracking/UTMs) and light API/webhook literacy.

This job description is not intended to be all‑inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.