Sr. Manager, Web Strategy

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Please Note:

This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with Bamboo

HR is contingent on passing both a background and credit check.

Bamboo

HR is seeking a leader to join our marketing team supporting all things Web. In this role you will help define and execute the strategy of compelling website experiences that attract, inspire, engage, and convert prospective customers on  This role requires a high level of collaboration with teams across Marketing, Product, Web Engineering, and Creative to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences.

An ideal candidate has a track record of owning the strategy and execution of sophisticated, cross‑functional web strategies in a results‑driven environment. You have a data‑driven mindset, lead with a customer‑centric approach, take an analytic approach to problem‑solving and have a strong understanding of what data drives impact.

• Own the overarching web strategy, including site updates, landing page experiences, site infrastructure and navigation that support acquisition, conversion, and retention.
• Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always‑on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
• Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short‑term and long‑term opportunities.
• Analyze and monitor page performance and user behavior across site landing pages, generate data‑driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.
• Develop a deep understanding of our members and site visitors through data, insights, and cross‑functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
• Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts.
• Collaborate with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance.
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
• Establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies.
• Provide expertise and perspective on our tech stack and lead out on implementations or replatforms.

• 5+ years leading integrated web strategy and complex programs (B2B preferred)
• Proven ability to influence and drive cross-functional initiatives
• Experience managing and mentoring web and UX teams
• Strong analytical skills with hands‑on experience in CMS, testing tools, and analytics platforms
• Working knowledge of web technologies (HTML/CSS/JS), SEO fundamentals, and site architecture
• Comfort operating in a fast‑paced, high‑growth environment

• A track record of scaling organic growth through architecture and SEO strategy
• Experience evolving and modernizing web tech stacks
• Ability to connect web performance directly to pipeline and revenue outcomes
• Exceptional executive storytelling skills using data
• A passion for building high-performing teams and raising the bar for web excellence

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid‑Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

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