Senior Email & Lifecycle Marketing Manager

Senior Email & Lifecycle Marketing Manager

Base pay range

$/yr - $/yr

About BILL

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. We’re creating the future of financial automation so businesses can spend more time on what matters. BILL is a vision‑driven company that values purpose, drive, curiosity, inclusion, and diverse perspectives.

We hire to build high‑performing teams and foster a workplace where everyone can contribute.

Let’s give businesses more time for what matters.

We are seeking a seasoned Senior Email & Lifecycle Marketing Manager to own customer‑facing messaging programs across the full lifecycle. The role focuses on trial and customer onboarding, feature and product adoption, cross‑sell and upsell, and reactivation campaigns. The right candidate will design automated, personalized, data‑driven lifecycle journeys and partner with Customer Marketing, Product Marketing, GTM Ops, and PLG managers to drive retention, adoption, and revenue.

This role also leverages Pendo as a key engagement and messaging tool.

• Strategy & Roadmap
  • Co‑develop lifecycle marketing strategy with Customer Marketing and Product Marketing to align messaging, tone, and timing across channels.
  • Define and manage the email and lifecycle marketing roadmap for onboarding, activation, adoption, upsell, and reactivation.
  • Leverage Pendo as a core tool for in‑app messaging and feature adoption.
  • Develop automated, trigger‑based journeys tailored to customer behaviors and lifecycle stages, using demand or product‑led growth methodologies.
• Execution & Optimization
  • Own key lifecycle growth targets (activation, adoption, upsell, reactivation) and deliver measurable impact through email and in‑app programs.
  • Build and deploy campaigns using Inflection.io; experience with Marketo, Braze, Customer.io or similar tools is welcome.
  • Use Pendo and Inflection.io to deliver coordinated email and in‑app experiences.
  • Coordinate segmentation, dynamic content, and personalization for relevance.
  • Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
  • Demonstrate advanced proficiency in leveraging AI tools and automation for campaigns.
  • Ensure compliance with email best practices and regulations (CAN‑SPAM, GDPR, etc.).
• Analytics & Reporting
  • Track and report KPIs across lifecycle programs (activation, adoption, upsell, churn, LTV).
  • Partner with analytics, GTM Ops, Customer Marketing, and Product Marketing to develop dashboards and actionable insights.
  • Use data to iterate and scale high‑performing programs.
• Cross‑Functional Collaboration
  • Work with Customer Marketing and Product Marketing to plan messaging strategies across email, in‑app, and other channels.
  • Coordinate with Product and Customer Success to align messaging with launches and customer needs.
  • Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.
• Asset & Process Management
  • Maintain an organized inventory of email assets, templates, automation flows, and Pendo experiences.
  • Document and standardize processes for consistent execution.

• 7+ years of email or lifecycle marketing experience in B2B SaaS or a similar environment.
• Deep expertise with marketing automation platforms (Inflection.io, Marketo, Braze, Customer.io or comparable tools).
• Familiarity with Pendo or similar in‑app engagement platforms, and ability to integrate in‑app and email experiences.
• Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
• Strong segmentation, testing, and analytics skills with ability to translate insights into action.
• Working knowledge of HTML/CSS for email template editing is a plus.
• Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
• Excellent project management and cross‑functional collaboration skills.
• Solid understanding of email compliance (CAN‑SPAM, GDPR, etc.).