National Sales Manager

National Sales Manager Job Description

The National Sales Manager is responsible for driving revenue growth, leading field sales efforts across the United States, and managing key customer and channel partner relationships. Reporting to the Director of Sales, this role focuses on expanding market share through strategic account development, execution of sales initiatives, and hands‑on support of Manufacturer’s Representatives and distributors. The ideal candidate will possess a deep understanding of the company’s products, a strong ability to identify and convert new business opportunities, and a commitment to maintaining long‑term, value‑driven relationships with existing clients.

Director of Sales & Marketing → Group President

• Support the Director of Sales by leading sales efforts across the United States, focusing on growth through top key accounts and regional strategies.
• Lead the sales team in growing existing customer relationships while executing strategic initiatives to expand market share through new customer acquisition and entry into untapped markets.
• Maintain a strong field presence (50%+ travel) to support customer engagement and sales execution, while supervising and mentoring Manufacturer’s Representatives through regular evaluations, coaching, and ongoing support.
• Provide hands‑on training and support to field team members and distributor partners to ensure deep product knowledge and effective sales execution.
• Leverage Value‑Added Selling techniques to position products competitively against lower‑cost alternatives, while conducting ongoing Voice of Customer meetings to identify needs and communicate product and service opportunities that inform and enhance the opportunity pipeline.
• Develop, document, and continuously improve sales processes, procedures, and training manuals to drive consistency and performance.
• Establish and maintain clear and effective communication systems within the sales department and across cross‑functional teams.
• Analyze regional and national sales trends, performance data, and market opportunities to shape strategy and optimize results.
• Collaborate with executive leadership on strategic planning, forecasting, and growth initiatives across all territories.

The physical and visual demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to do the following: use hands to finger, handle, or carry objects; reach with hands and arms; sit, walk, push, pull, stoop, kneel, talk and hear. Specific vision abilities required by this job include near and far vision, color vision, and the ability to adjust focus.

• Ability to travel within the assigned region, including overnight trips.
• Prolonged periods sitting at a desk or in a car.
• Lifting of boxes or files weighing up to 50 pounds.
• Ability to view and interpret data on a computer screen for extended periods.
• Ability to concentrate and maintain accuracy despite interruptions.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The job functions are performed in usual office environmental conditions.

• Bachelor’s degree.
• 7–10+ years of progressive sales experience, including national or multi‑regional leadership, with a strong preference for candidates who have successfully driven growth through distribution channels and have a track record of managing distributors and key accounts across multiple territories.
• Demonstrated success in developing and executing sales strategies that drive revenue growth and improve market share.
• Strong leadership and team development skills, including…