Marketing Coordinator Content Strategist

Overview

Korwitts Chiropractic is looking for an on-site, creative, driven, and tech-savvy part-time marketer who can turn content into attention—and attention into booked appointments. This role is ideal for someone who lives and breathes online marketing with an interest in on-site/community marketing. You should be comfortable grabbing a camera, working on-site, and engaging with the community to showcase what makes a healthcare and wellness brand stand out.

Position: Part-time (or contractor) with potential to grow to Full-time

Location: Hybrid – primarily on-site + field + minimal remote

Hours: 12-20 hours per week to start on-site in Downers Grove

Compensation: Based on experience and scope

• Own and execute online marketing strategy across:
  Instagram, Facebook, Tik Tok, You Tube (short + long form)
• Create, capture, and edit high-quality video content (Reels, Shorts, Tik Toks, patient-education clips, brand storytelling)
• Develop content designed to go viral, increase reach, and attract leads
• Manage and optimize website content (SEO-aware copy, landing pages, blogs, eBlasts, calls-to-action)
• Do outreach to appropriate vendors for product visibility within the clinic space, including local creatives and small business owners
• Create informational newsletters and eBooks on a variety of topics
• Work collaboratively with the clinic owner to align marketing with promotions, services, and growth goals
• Track performance metrics (reach, engagement, leads, conversions) and adjust strategy accordingly
• Participate in on-site marketing: videoing in the clinic, community outreach, local events, partnerships, and promotions
• Support field marketing efforts that connect digital campaigns to real-world visibility

• Proven experience in digital marketing and lead generation, preferably for a local or service-based business involving wellness or natural health
• Strong writing capability
• Working knowledge of Word Press, including editing/updating pages, managing blog content, and basic on-page SEO
• Familiarity with themes, plugins, and basic troubleshooting
• Proficiency across major social platforms:
  Instagram, Facebook, Tik Tok, You Tube
• Ability to capture, edit, and publish video content for multiple platforms (Reels, Shorts, Tik Tok, long-form)
• Understanding of social media algorithms, trends, and viral content strategy
• Experience creating marketing content that drives engagement and leads
• Basic SEO and website content strategy knowledge
• Experience with eBooks, podcasts, etc.
• Comfortable working both on-site and in the field to capture real-time content
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Self-starter mindset with the ability to work independently and bring creative ideas forward
• Strong communication and a collaborative, team-oriented approach