Social Media Strategist; Volunteer – Hybrid Social Impact

About the Organization

Loop Roots Foundation is a nonprofit, tax‑exempt organization dedicated to supporting justice‑impacted families through transportation, therapy, and technology‑driven programs. Our mission is to remove the physical, financial, and emotional barriers that prevent families from maintaining meaningful connections with incarcerated loved ones, accessing mental health care, or navigating reentry. Founded in 2025, we operate nationally with an initial focus on underserved communities in Maryland, Arizona, Pennsylvania, New Mexico, California, and Virginia.

• Loop Connect – a ride credit sponsorship platform that provides free or subsidized rides to prison visitation facilities, allowing families to stay in contact during incarceration.
• Loop Talk – a HIPAA‑compliant virtual therapy program offering trauma‑informed mental health care to justice‑impacted individuals and caregivers, including children.
• Loop Troop Rideshare Partnership – we collaborate with the Loop Troop Rideshare platform to ensure families have access to safe, reliable, and culturally competent transportation services.

We’re seeking a Social Media Strategist to lead digital storytelling and engagement across the Loop brand family, including Loop Troop (rideshare app) and Loop Roots Foundation programs such as Loop Food, Loop Legal, Loop Housing, and Loop Talk. This is a volunteer hybrid role (20–25 hours per week) with potential to transition into a paid position post‑launch.

You’ll work closely with our Creative Director and Communications Team to grow our audience, strengthen our message, and bring our story to life online.

• Develop and implement a comprehensive social media strategy across Instagram, Linked In, X (Twitter), Facebook, and Tik Tok.
• Create and schedule mission‑aligned content that increases awareness, engagement, and program participation.
• Collaborate with the Creative Director and design team on branded graphics, reels, and video storytelling.
• Manage analytics and reporting – track engagement metrics and adjust campaigns for growth and impact.
• Develop content calendars, campaign briefs, and digital toolkits for ongoing programs.
• Monitor trends in social media, digital advocacy, and tech‑for‑good campaigns to keep Loop’s voice current and authentic.
• Engage with followers and community partners to nurture online relationships and amplify our message.

• 2+ years of experience in social media management, marketing, or digital strategy (nonprofit or mission‑driven experience preferred).
• Strong understanding of social platforms, engagement tactics, and analytics tools.
• Skilled in content writing, copy editing, and community management.
• Proficient in Canva, Buffer, Later, Hootsuite, or similar scheduling tools.
• Excellent communication and creative storytelling skills.
• Passionate about using social media to drive real‑world impact and advocacy.

• Leadership opportunity within a purpose‑driven creative team.
• Hands‑on experience building a multi‑brand social media presence.
• Creative freedom and mentorship from experienced nonprofit and tech leaders.
• Pathway to a paid position post‑launch, based on performance and available funding.
• Real impact – every campaign you create will help families access rides, housing, and resources.

• Type:
  Volunteer (Hybrid)
• Commitment: 20–25 hours per week
• Reports to:
  
  Creative Director, Loop Troop Inc.
• Start date:
  
  Immediate