DTC Channel Activation Lead – Brand House

A leading sports apparel company is seeking a Lead, Channel Activation to drive retail KPIs across Brand House stores. The successful candidate will own the seasonal GTM activation planning process and translate financial targets into measurable activation plans. Responsibilities include executing activation strategies, collaborating with cross-functional teams, and tracking performance metrics. Candidates should have at least 8 years in retail marketing or activation strategy, a deep understanding of retail KPIs, and strong project management skills.

This full-time role is based in Delaware with a hybrid work schedule.
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