Head of Product - MarTech; w​/m​/d

Who We Are

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

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Acardo (part of Verve) is one of Germany's leading Mar Tech specialists for consumer activation. We connect major brands like Unilever, Nestlé, and Mars with top retailers like EDEKA, Kaufland, and REWE through our innovative couponing and sales promotion solutions. Our technology, from cashback apps and checkout couponing to our powerful "Promotion Hub", is integrated into over 30,000 retail locations, influencing purchasing decisions and driving measurable sales.

As part of the Verve, we are expanding our reach and integrating our solutions into a global advertising and retail media platform and looking for a Head of Product to lead our product vision and execute a roadmap that defines the future of shopper activation. In this role you will be the central bridge between our company's leadership and our agile development teams
, converting high-level business goals into a clear, actionable product roadmap and owning the product lifecycle from concept to launch. This is a critical leadership role for a technical, data-driven, and collaborative individual who thrives on execution.

This is a hybrid position with three days per week in our Dortmund office.

• Strategic Product Vision &
  
  Roadmap:
  
  

  • Develop, own, and communicate the product vision and strategy for Retail Media’s suite of consumer activation products (e.g., Promotion Hub, eCouponing, Check-out Couponing)

  • Translate the strategic goals set by senior leadership and the Retail Media CPO into a prioritized product roadmap, detailed user stories, and clear technical requirements

• Bridge Leadership and Development:

  • Act as the primary product evangelist, ensuring the development, UX/UI, and engineering teams have a deep understanding of the "why" behind the "what"

  • Represent the development teams in C-level and leadership meetings, providing clear updates on progress, articulating technical challenges, and managing expectations

• Cross-Functional Execution:

  • Lead and collaborate with agile development teams, guiding them through sprints, backlog grooming, and release planning

  • Work closely with Key Account Management, Sales and Marketing leaders to understand client needs (both retailers and CPG brands) and market demands

• Data-Driven Leadership:

  • Define and track key product metrics (KPIs and OKRs) to measure success, user engagement and campaign effectiveness

  • Utilize data from our extensive retail and consumer network to identify new product opportunities and improvements

• Team & Stakeholder Management:

  • Foster a culture of innovation, collaboration, and continuous improvement within the product and tech teams

  • Manage and prioritize the needs of multiple stakeholders, from internal engineers to major external retail partners

• Proven Product Leadership: 5+ years of experience in a senior product management role (e.g., Senior Product Manager, Head of Product, Product Lead), with a track record of launching successful digital products.

• Technical Fluency: A strong technical background, ideally with experience in Mar Tech, AdTech, Fin Tech, or Retail Tech
  . You must be comfortable discussing APIs, data structures, and POS integrations with engineers.

• The "Bridge" Personality: You have exceptional communication and translation skills. You can confidently present a high-level strategy to the board in the morning and dive into technical acceptance criteria with an engineer in the afternoon.

• Agile & Scrum Master: Deep expertise in agile methodologies. You know how to run an effective product backlog and work within a sprint-based…