Sr. Director, Digital Strategy

Be Part of the Future of Sleep!

At Serta Simmons Bedding (SSB), we’re more than a mattress company, we’re a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta®, Beautyrest®, Simmons® and Tuft & Needle®.

As the Senior Director Digital Strategy, you will play a pivotal role driving the growth and optimization of Serta Simmons DTC business. Reporting to the Sr. Vice President of DTC, you’ll be responsible for leading digital strategies to transform the site experience and will balance strategic thinking with hands‑on execution to build scalable processes and intentional team structure, accelerate growth, and strengthen consumer engagement across our portfolio of brands.

This position is based in Atlanta, GA
, and strong preference will be given to candidates currently residing in the Atlanta area
.

• Translate the SVP DTC’s strategic vision into actionable business plans with measurable outcomes.
• Identify a multi‑year strategic roadmap to grow Serta’s DTC business.
• Own the day‑to‑day performance of Serta Simmons’ DTC sites, accountable for conversion and revenue goals.
• Collaborate with analytics partners to understand site performance and leverage insights to improve KPIs and inform decision making.
• Oversee site operations, merchandising, and consumer journey optimization.
• Ensure DTC strategy complements and supports broader omnichannel initiatives across retail and wholesale.
• Oversee and refine SEO strategy focused on improving ranking, content, authority and technical to drive relevant organic traffic to our websites.
• Oversee testing and personalization strategies to improve the consumer journey and drive conversion rate optimization.
• Partner with traffic and media partners to maximize ROI across channels.
• Collaborate with buying and sales partners to ensure revenue targets and digital priorities align with demand planning and inventory investments.
• Collaborate with marketing partners to improve loyalty and consumer lifetime value.
• Management of external partners, collaborating with creative and technical partners to execute deliverables.
• Build, mentor, and lead a high‑performing team with expertise in eCommerce operations, digital marketing, and consumer experience.
• Foster a collaborative, results‑driven culture.

• Bachelor’s degree in business administration, Marketing, eCommerce, Digital Strategy, or a related field.
• Master’s degree (MBA or similar) preferred, especially with a concentration in Marketing, Strategy, or Digital Transformation.
• 12–15+ years of professional experience in digital strategy, eCommerce, or DTC (direct‑to‑consumer) businesses.
• Proven track record of driving growth and profitability for large-scale DTC or eCommerce organizations.
• Leadership experience managing multi‑functional digital/eCommerce teams (site operations, merchandising, UX, SEO, CRO, analytics, etc.).
• Hands‑on experience in: Collaboration cross‑functionally with marketing, sales, product, technology, and supply chain teams.
• Experience in consumer goods/retail strongly preferred; exposure to mattress, furniture, or other considered‑purchase categories is a plus.

• Ability to translate business vision into multi‑year digital roadmaps
  .
• Strong analytical acumen with experience using data and insights to drive KPIs.
• Financial literacy to manage budgets, forecast, and optimize ROI.

• Expertise in eCommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, Magento, or similar).
• Deep understanding of SEO, CRO, personalization, and digital merchandising best practices
  .
• Familiarity with digital marketing tech stack (CRM, CDP, ESPs, tag management, testing tools).

• Demonstrated success in building and mentoring high‑performing teams
  .
• Strong cross‑functional collaboration skills, influencing senior leadership and peers.
• Skilled in change management and scaling digital processes across large organizations.

• Passion for consum…