Social Media Coordinator

Job title:

Social Media Executive

Location:

Head office, Doncaster

Hours:

40 hours Salary:
Up to £30,000 + Bonus (subject to Company performance)

Due to growth of the business, Paragon are now seeking a Social Media Executive to join our team, supporting Touchstone Education! A fast-growing property investment education business, you will play a vital role in attracting customers and developing the brand presence. We are looking for someone who is comfortable being part of a team with a passion for delivering engaging, creative content to our growing audience.

You will be ambitious and bring an enthusiastic, energetic and can‑do presence to the business.

• Actively engage with followers, responding to comments and messages across different platforms in a timely and professional manner.
• Cultivate positive interactions and strengthen connections with online audiences by producing relevant, interesting, and engaging content.
• Post engaging, platform‑tailored content to attract new followers and increase engagement rates.
• Use strategic hashtags, trending topics, and cross‑promotion to maximise visibility and reach new, relevant audiences.
• Monitor conversations, mentions, and sentiment to identify engagement opportunities or potential risks.
• Coordinate with the marketing team to align content with upcoming campaigns, events, or product launches.
• Ensure all activity reflects brand tone, values, and messaging guidelines.

• Support the creation of engaging social media content, including capturing photos and videos, ensuring alignment with brand messaging.
• Prepare, organise, and schedule content for posting across social media platforms.
• Generate ideas for unique, creative, and interactive content that resonates with the target audience.
• Adapt content formats and messaging for different platforms to optimise performance.
• Optimise content for maximum reach and engagement through timing, format, and captions.
• Support the creation of content with clear calls to action to drive audience response.
• Maintain a structured content library for efficient planning and reuse.

• Monitor key performance indicators including engagement, reach, growth, and audience interaction.
• Produce regular performance summaries highlighting trends, successes, and areas for improvement.
• Compare performance across platforms to identify strengths and gaps.
• Use insights to inform future content planning and posting strategies.
• Support reporting requirements for marketing or wider business reviews.
• Track audience growth and demographic changes over time.
• Use data to support evidence‑based decision making.

• Act as a brand ambassador across all social media interactions.
• Ensure content is accurate, appropriate, and compliant with brand and platform guidelines.
• Identify and escalate potential reputational or customer service issues promptly.
• Support reactive or time‑sensitive posts where required.
• Maintain consistency of messaging across all channels.
• Ensure confidentiality and professionalism in all online interactions.
• Contribute ideas to strengthen the long‑term value of the business’s key asset.

• Keep up to date with the latest social media trends, platform updates, and best practices.
• Experiment with new formats, styles, and features to create fresh and innovative content.
• Track and review content performance using platform insights and analytics.
• Contribute insights and recommendations to improve future posts and campaigns.
• Review successful content to understand what worked well and why.
• Identify underperforming content and assess opportunities for improvement.
• Share learnings and ideas with colleagues to support ongoing development and effectiveness.