Senior Health Representative

Overview

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place. To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals. Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

The Senior Health Representative position is responsible for maximizing the sales of products through the different sales & promotion activities within a certain geographic territory leveraging digital channels as well as F2F, to achieve set target objectives. His/Her promotional orientation (i.e., Rx sales targets) will be to create better customer experience.

Tasks are performed under the general direction of the Sales Manager; however, the incumbent is fully responsible for the business and financial results of his or her geographical territory.

• Engage on promotional science-based brand messages where Vaccine could support HCP in meeting patient need
• Engagement is also focused on broader range of content (e.g disease state)
• Acts as key POC for seamless (compliant) reactive only connection to Pfizer SMEs and resources
• Responsible for onboarding customers to new operating model and to new platforms (e.g., Digital Engagement Portal)
• Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
• Visits physicians to help them manage their patient’s disease using Pfizer products
• Distributes knowledge using guidelines through product samples, marketing literature, clinical trials related to his products to help physicians and other healthcare professionals take the best decisions
• Follows-up with HCP (KOL, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Pfizer products
• Provides approved information to HCP on Pfizer products, e.g. proper medical usage, dosage amounts and side effects
• Enlists Pfizer products in the formulary of institutions
• Provides feedback to sales management on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure
• Involved in the pre preparation of the marketing campaign through giving a feedback to the marketing team on what’s the real market, customers’ needs
• Follows-up on stock, consumption and ordering process especially in government sector and institutions
• Involved in Pfizer community awareness programs
• Attends seminars and participate in setting up sales demonstration and exhibition
• Organizes AV activities in his/her area
• Initiates & participates in the nomination & selection of the local speakers in his/her territory
• Reports visits and other activities using ECMS
• Attends regular sales meetings with SM/CM, general meetings, and cycle meetings
• Prepares short term POA restricted to his/her area and products
• Presents reports according to SM/CM recommendations and market needs
• Updates his/her customer list according to the targeting process by understanding customer’s segmentations and customer insights
• Maintains and creates new advocates by aligning to customer’s priorities/needs
• Stands accountable for all customers e-mails, phone calls related to business
• Executes the activities (international, regional and local conferences, workshops) done by the marketing, medical department to engage his or her customers
• Prepares Monthly report for sales, activities, market feedback, threats, opportunities
• Participate in setting the engagement POA and play important role in its execution where applicable
• Explores more business opportunities and expands the scope of his/her territory reach

• Assist Health Representatives (HRs) to prepare presentations in AV activities. Attend with HRs their AV activities
• Attend special meetings to discuss strategies, problem solving, growth
• Act as onboarding buddy or coach/counsel HRs (detailing brochures, problem…