Multi-Property Graphic Designer

Overview

JOB SUMMARY

Designs and produces marketing materials including but not limited to advertisements collateral signage flash pieces electronic brochures and presentations that reflect the brands image and style in order to drive hotel revenue. Partners with marketing managers and related operational departments as part of a project team providing design and conceptualization solutions pertaining to deliverables. Maintains familiarity with customer demographics and develops an appropriate look and feel for all promotion and event related collateral.

Monitors the progress of all projects including the maintenance of project files and archives and provides continuous communication to the Marketing and/or project team regarding ongoing project and status updates. Executes various aspects of production including printing scanning digital retouching image editing special effects and file manipulation and layout.

Candidate Profile

Education and Experience

Required:

2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Core Work Activities

• Partners with properties to execute promotions and campaigns through traditional and digital channels that target in-house guests with promotions that drive incremental revenue
• Ensures all advertising for the hotel in traditional advertising mediums and digital and social media channels is in brand voice
• Serves as a consultant to properties to provide guidance on how to leverage advertising agencies on supporting advertising campaigns creative and media plans and food and beverage promotions.
• Maintains frequent active engagement with the cluster Director of Marketing & Communications and cluster eCommerce and Digital leads to ensure alignment pull-through and 2-way communication about status performance evaluation opportunities and issues related to online programs and initiatives
• Supports execution of email marketing campaigns for their region
• Supports the overarching marketing strategy by helping properties activate and manage their content on relevant digital platforms

• Focuses on supporting region-wide digital engagement via social media (e.g. Facebook Twitter Sina Weibo wechat etc.)
• Facilitates social media engagement Hotel Website content update (especially for Food & Beverage outlets) and updating content in other digital channels (e.g. hotel websites)
• Supports the execution of promotions campaign in F&B weddings spa rooms and conferences through relevant social media channels

• Maintains a comprehensive list of international and local media contacts with particular emphasis on F&B media contacts
• Manages assigned accounts as per the media account management system
• Manages external vendors and media agencies; work with agency partners to identify strategic media buys for their hotel(s)
• Liaises with continent PR leadership to ensure media placement for hotel(s) supports the overall hotel marketing strategy
• Acts as consulting resource for property marketing teams looking for regional photographers for food amenity and property imagery and ensures all photography adheres to brand voice

• Consults with Brand and Field marketing leaders on the execution of marketing strategy through digital channels
• Liaises with Marriott Rewards teams sales and revenue management to ensure digital customer engagement is right for property/regions
• Provides consultation to property Marketing Communications teams on correct pull through of brand voice in digital channels (e.g. social media OTAs HWS)

• Assists and supports the coordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the marketing department at corporate office
• Partners with Director of Sales and Marketing and Field Marketing team to help plan marketing budget both for pre-opening period and through post-opening
• Partners with regional Online Sales and Marketing managers to ensure on-brand property imagery is live in digital channels (e.g. social media OTAs HWS)
• Work with regional eCommerce and Digital teams to position the hotel on digital channels
• Collaborate with regional Field Marketing to develop recommend and execute the opening S&M plan for the hotel
• Ensure photo shoots and photography for property are in brand-voice before they are incorporated into marketing channels
• Engage with owners and hotel GMs to help explain and set up services of marketing support