Multi Property Digital Marketing Strategist & Analytics Manager

Job Summary

The Manager of eCommerce and Digital sits at the intersection between Marriott International’s eCommerce marketing and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales marketing and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third‑party electronic channels (multi‑lingual global sites, OTAs, meta‑search sites, search engines and other eMarketing vehicles).

This role will work on behalf of properties to increase revenue, grow market share, and create a compelling experience that steers customers towards booking on our direct online channels. The Manager of eCommerce and Digital serves as a thought leader to their group of hotels, providing local area and country‑wide insight to enhance their digital experience. To this end he/she will be in touch with their properties on a regular basis to make sure they are fully activated and optimized on appropriate in‑language global sites.

The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would‑be customers with targeted messaging that is relevant on‑brand and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital and marketing teams on property.

Education and Experience

• 2‑year degree from an accredited university in eCommerce Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital or eCommerce professional area; hospitality marketing or agency experience preferred.
• 4‑year bachelor’s degree in eCommerce Marketing, Business Administration or related major and 2 years experience in the sales, marketing, digital or eCommerce professional area; hospitality marketing or agency experience preferred.

• Advises hotels on appropriate on‑strategy eCommerce priorities and tactics.
• Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set eCommerce goals for their cluster/hotels.
• Reviews hotel progress against established goals periodically, provides reporting and analysis and troubleshoots performance issues.
• Manages budgets for the cluster/hotels for eCommerce activities.
• Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months.
• Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs) and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster.

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
• Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies.
• Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed.
• Manages the PLUS Platform for participating hotels in the area/cluster.
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel websites on and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel‑specific online digital activation needs (e.g., local channels to focus marketing efforts through).

• Conducts regular audits of and individual Hotel Websites to ensure each hotel is optimized for high‑quality custom images, content, links and accurate translations; works with hotels on corrective action where necessary.
• Serves as the EPIC/Vignette administrator for the hotel(s).
• Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and…