Food & Beverage Marketing Manager

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet.

Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

• Own the brand positioning, tone of voice, and storytelling for each F&B outlet
• Ensure every restaurant has a clear concept narrative, target audience, and visual identity
• Maintain consistency with Swissôtel and Accor brand standards while allowing outlet individuality
• Develop and execute F&B marketing calendars aligned with revenue periods, seasonality, and business needs
• Lead campaigns for openings, relaunches, chef promotions, themed nights, and seasonal menus
• Work closely with F&B and Revenue teams to align marketing with covers, average spend, and profitability goals

• Oversee F&B content strategy across social media, paid campaigns, listings, and in-house assets
• Brief and guide designers, photographers, videographers, and agencies
• Ensure content is performance-driven (save-worthy, bookable, discoverable)

• Own accuracy, quality, and optimisation of all F&B online listings (Google, Tripadvisor, Zomato, The Fork, etc.)
• Ensure menus, imagery, descriptions, and reviews support conversion
• Collaborate with Digital & E-commerce Manager on paid and organic amplification
• Lead F&B-focused PR initiatives, media visits, tastings, and influencer collaborations
• Build relevant partnerships with chefs, brands, and lifestyle platforms
• Ensure PR efforts are targeted, measurable, and aligned with outlet objectives

• Track campaign performance, outlet visibility, engagement, and footfall indicators
• Provide clear reporting on what drives demand and what does not
• Continuously refine strategy based on results and business priorities

• Proven experience in F&B marketing within hospitality, lifestyle, or restaurant groups
• Strong understanding of restaurant commercial drivers (covers, menu mix, daypart performance)
• Excellent project management and stakeholder coordination skills
• Strong writing, briefing, and storytelling capability
• High level of English fluency

In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture

Note:

Customization may be included for any specific local or legislative requirements, such as work permits