School Events & Communications Officer

Description Position at The Hamilton International School LLC

School Marketing Officer

Type:
Permanent

Department:
Non Academic

Line Manager:
Principal / Head of Compliance

Functional Reporting:
Regional Marketing Manager

Location:

Qatar

In coordination with stakeholders:

• School Leadership Team
• School Admissions Team
• Regional Marketing Team (ISP Middle East)
• Third Party Vendors

Reporting Line:
School Principal (dotted line to Regional Marketing Manager)

Role context

International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92500 students worldwide.

As Marketing & Communications Manager for the school you will work in close partnership with the regional ISP Marketing Team the schools Principal and the schools admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will grow the schools outstanding reputation by positioning the school as parents first school of choice ensuring community awareness within catchment areas.

The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with daytoday marketing operations creative content development (written and visual) and strive under tight deadlines to meet the companys changing needs.

Key Responsibilities

Schoollevel marketing strategy & planning (in partnership with regional marketing team & school LT)

Develop the annual marketing plan designed for enrolment growth and retention

Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks providing ideas for mitigating those risks.

Brand management (in partnership with regional marketing team & school LT)

Ensure brand and key messages are consistently communicated across all marketing communications

Act as brand guardian across the school to ensure teachers and staff also convey same messaging.

Content marketing (in partnership with Regional Marketing Team and Admissions team)

Plan the overall content calendar for the school

Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content

Develop marketing content review it for accuracy arrange signoff get it published/promoted across the relevant touch points

School Website:

Ensure all content on the website is up to date and current and that all pages and features function properly

Plan & execute new content for the website taking into consideration the schools marketing strategy and plan

Take a proactive approach in identifying ways to improve the school website and landing pages working with the regional marketing team for improvements

Social Media Marketing & Community Management:

Proactively manage and lead the Schools presence on the main social media platforms

Create engagingcontent (textimageand video) to be posted on Social Media platforms in order topromote school stories promises and narratives

Develop an optimal posting calendar considering marketing strategy web traffic and customer engagement metrics

Continuously monitor comments and messages promptly responding as per community management guidelines

Report on performance with recommendations for improvement

Email/CRM (in partnership with Admissions & Regional Marketing Team)

Plan design review and dispatch emails to prospective parents

Review performance of emails to be sure they are well received & report to school LT

Events:
Promote & deliver events to recruit new parents or retain existing ones

Internal comms & PR:
Support on an asneed basis in partnership with Regional Marketing Team and school LT.

Offline marketing collateral planning:
Environmental branding OOH placements giveaways etc

Word Of Mouth marketing:

Gather positive stories & testimonials;
Promoting the key stories

Google reviews planning execution management of Negative/Positive comments

Other Responsibilities

Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.

Candidate Profile

3 years experience in marketing or marketing communications

Experience in schools is preferable

Creative and self motivated individual who likes to work under pressure

Performance/impact orientated

Strong ownership of work with a hunger to get it done and get it done well

Strong stakeholder management skills as you will be dealing with strong characters

Excellent planning project management & prioritization skills

Strong content creation skills:
Photography capturing and editing videos creating content via tools like Canva writing punchy and grammatically correct captions etc.

Good knowledge of social media management

Experience creating emails and using CRM…