Head of Enterprise Marketing

Responsibilities

• Direct the enterprise marketing strategy across corporate customers, balancing customer‑centric marketing, and product marketing to achieve target customer successes.
• Ensure ownership of the Enterprise Marketing plan to lead, align and execute campaign and deliverables across the Sales, Partner, Marketing and Customer teams while ensuring the localization of the Sales and Marketing priorities for the Enterprise Division in the Vodafone Qatar.
• Define pricing strategies and initiatives using insights to differentiate and behavioural economics to create value. Drive and co‑coordinate efficient internal communications in line with the company strategy and business delivery objectives.

Improve collaboration and team‑working and customer focus in the organization working with the rest of the leadership team.

• Ensure through orchestrated integrated marketing communications to support the Enterprise division to build and manage customer engagements, events, demand generation, perception management, relationships, and satisfaction.
• Ensure through Inside Sales (Red Edge), to identify segments, create the content with the value needed and send an email across for a specific project.
• Drive initiatives and efforts that are created in a productive team environment, and with extraordinary partnerships with the sales and other divisional marketing and communication colleagues and agencies.
• Collaborate with PR agency partners to manage projects, related budgets, and successful campaign execution and provide support for trade shows, media and/or corporate events.

Lead cross-functional segment teams from all functions to deliver enterprise marketing plans and improvement initiatives. Drive the Marketing of important new business solutions and build awareness for future Market Opportunities.

• Deliver and improve enterprise marketing Performance & Profitability. Improve sales, operational execution, and customer experience. And Track and regularly report on enterprise marketing performance, proposing improvement initiatives.
• Lead company product managers to implement New Product Market Launch plans with sales materials and promotional elements to increase sales of new and current products.
• Develop comprehensive situation analysis including competitor, regional and corporate SWOT analysis. Review and report market and industry trends to Product Management and Business Development.

Manage in-depth insight into the market’s competitive landscape. Build industry benchmarking to forecast market risks to Vodafone Qatar’s market position and execute mitigation plans. Develop and refine patient forecasts and communicate revenue information.

• Monitor the pricing activities for existing Telco products and services for Enterprise Businesses through managing the pricing process for a product, to reflect Vodafone Qatar's marketing, financial, strategic and product goals, as well as consumer price expectations and the levels of available stock and production resources.
• Review market landscape forecast market dynamics trends and competition and suggest marketing strategies. Offer objective market point through understanding and evaluating customer and environmental information.
• Manage the effective achievement of assigned objectives through the leadership of the assigned section by setting of individual objectives, managing performance, developing, and motivating staff to maximize sectional performance.
• Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.

Manage the preparation and recommend the sectional budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines

Manage and ensure effective implementation of policies, procedures, and controls covering all areas of assigned sectional activity so that all relevant procedural/legislative requirements, fulfilled while delivering a quality, cost-effective service.

Lead the identification of opportunities for continuous improvement and sustainability of systems, processes, and practices considering global standards, productivity improvement, and cost reduction.

Ensure that all sectional reports are prepared timely and accurately and meet Vodafone Qatar’s requirements, policies, and quality standards.

Perform other related duties or assignments as directed by the EBU Director.

Job code

EX-4

BAB
21CF

Job type

Full‑time

Location

About the company

Vodafone