Conversational Designer; Bangkok

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same a and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

We’re looking for a Conversational Designer to shape the behavior, flow, and quality of Agoda’s Chatbot assistant.

This role owns how our Chatbot operates in multi-turn conversations: how they gather and use context, structure dialog, manage pacing and depth, and maintain a consistent voice across end-to-end journeys. It sits at the intersection of conversation design, UX, and content strategy, with a strong focus on AI-driven interactions.

This is not a traditional content writing role. It’s a specialist position focused on designing scalable, high-quality conversational experiences for AI products.

• Design and evolve conversational flows across user travel intents.
• Define how the assistant gathers context through dialog, including sequencing, branching, and trade-offs.
• Establish principles for conversational depth, pacing, and progression.
• Own conversational experimentation, including defining hypotheses, running tests, and iterating based on user behavior and outcomes.

• Define and maintain the assistant’s tone of voice and behavioral principles in line with Agoda’s brand.
• Ensure conversational consistency as new features, journeys, and surfaces are added.

• Guide LLM behavior through conversational patterns, examples, guardrails, and prompt optimization.
• Design and run conversational experiments, including A/B testing, to validate approaches and improve outcomes.
• Use data and qualitative feedback to iterate on conversational quality and effectiveness.

• Work closely with Product Managers, Designs, Content teams, Branding, and Engineering to align conversational intent with technical capabilities.
• Act as a specialist partner, helping teams reason through conversational UX decisions rather than just producing outputs.

• Create lightweight artifacts such as conversation flows, pattern libraries, and example dialogs.
• Enable other designers to apply conversational patterns without creating long-term dependency.

• Not a pure content or copywriting role
• Not a generalist UX designer role
• Not limited to prompt writing, but accountable for prompt optimization and conversational experimentation where appropriate

• Experience in conversation design, or interaction design
• Demonstrated ability to design multi-turn, goal-oriented conversational experiences
• Strong systems thinking and comfort working with ambiguity
• Experience collaborating with UX designers, product managers and engineers
• Experience working on chatbots, assistants, or AI-driven products
• Familiarity with LLM behavior and limitations

• Experience defining tone of voice or behavioral principles at scale
• Background in service design or journey design

• Work on a high-impact product used by travellers globally
• Shape conversational behavior at a platform level, not just feature by feature
• Collaborate with experienced Product, Design, and Engineering teams
• Opportunity to influence how conversational UX is practiced and scaled at Agoda

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At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages…