Sales Manager

Glen Wyvis is Scotland’s first 100% community‑owned whisky and craft spirits distillery, created to revive Dingwall’s historic distilling heritage and powered entirely by renewable energy. Since its founding in 2015 and launch through record‑breaking share offers, Glen Wyvis has united over 3,000 member‑owners around a shared vision of sustainability, community benefit, and premium Highland spirits. Our range includes limited‑edition Highland single malt Scotch whiskies, craft gin, and rare cask‑matured releases sold direct and via select stockists.

Glen Wyvis seeks a proactive, commercially skilled Sales Manager to lead and grow all revenue streams for the distillery. This is a hands‑on commercial leadership role responsible for developing export channels, UK trade partnerships, local Scottish stockist networks, and direct‑to‑consumer (B2C) sales. The successful candidate will combine strategic planning with practical execution, representing Glen Wyvis at industry events and expanding brand presence in markets aligned with our community values.

• Design and implement a multi‑channel sales strategy across export markets, UK on‑trade/off‑trade, and local Highland accounts to achieve annual revenue and volume targets.
• Prioritise markets with strong potential for craft spirits, single malt Scotch, and artisanal products.

• Identify and engage overseas distributors, import partners, and regional agents.
• Lead negotiations, terms agreements, and territory management for export growth.

• Build and manage relationships with UK wholesalers, specialist whisky retailers, hospitality accounts, and Highland stockists.
• Develop account plans, pricing strategies, and promotional programmes tailored to trade partners and account management.
• Drive direct‑to‑consumer revenue through Glen Wyvis online shop, cask‑ownership programmes, tasting events, membership‑linked offers, loyalty and subscription type initiatives.
• Collaborate with marketing and membership teams to convert community enthusiasm into sales growth.

• Represent Glen Wyvis at trade shows, whisky festivals, local events, and investor/member gatherings, articulating the brand story, sustainability credentials, and community values.
• Support distillery‑led initiatives including environmental programmes and community events.

• Develop sales forecasts, performance reporting, and pricing models relevant to a community‑owned craft producer.
• Coordinate with production, compliance, and logistics to ensure supply alignment with sales commitments and desired release schedules.
• Monitor regulatory requirements including UK excise, export documentation, and whisky labelling standards.

• Proven leadership in sales for spirits, premium beverages, or FMCG, with demonstrable success in export and trade channels.
• Strong commercial judgement, negotiation skills, and revenue accountability.
• Experience building strategic sales plans and growing new distribution networks.
• Entrepreneurial mindset suited to a growing, community‑led enterprise.
• Excellent communication and stakeholder management skills, with credibility representing a premium whisky brand.
• Knowledge of Scotch whisky markets and appreciation for sustainability‑driven craftsmanship.
• Willingness to travel regularly domestically and internationally for business development.

• Full‑time role
• Base salary: £35,000 – £40,000 per annum, dependent on experience.
• Performance‑linked incentives in addition.
• Opportunity to contribute meaningfully to the growth of a pioneering community‑owned distillery.

Submit your CV and a cover letter outlining relevant sales experience in spirits or premium FMCG to  with the subject line “Sales Manager Application – Glen Wyvis” or apply via Indeed.

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