MarTech Research & Insights Specialist

We are hiring a Mar Tech Research & Insights Specialist to join our team in Ireland or the UK.
Let’s talk about the team:

You’ll be part of the Marketing Technology team — a cross‑functional group responsible for shaping the enterprise marketing technology ecosystem. The team drives innovation, integration, and governance across platforms such as CRM, CDP, Marketing Automation, AdTech, Social Listening, and Analytics, enabling personalized, measurable, and data‑driven customer engagement at scale.

Together with partners across Digital Marketing, Media, Technology, Privacy, and Information Security, the team ensures our data infrastructure and channel tools support compliant, intelligent, and high‑impact marketing programs across global B2B and D2C channels.

As the Mar Tech Research & Insights Specialist
, you will lead the evaluation, governance, and evolution of our Social, AdTech, and Marketing Insights platforms. You will play a key role in enabling market teams with the tools they need to execute paid and social media strategies effectively, while ensuring global consistency, data quality, and measurable performance.

You will assess emerging technologies, define platform requirements, and build a scalable roadmap to support global paid media and social teams. You’ll work cross‑functionally to align marketing needs with technical capabilities, ensuring our AdTech, social listening, monitoring, and reporting tools are implemented optimally and leveraged to their fullest.

This position is a cornerstone for shaping how Res Med uses insights, signals, and media intelligence to drive smarter marketing decisions and improved ROI.

• Define the strategic vision and capability roadmap for Social, AdTech, and Reporting/Monitoring platforms to support paid media and social marketing needs.
• Conduct ongoing Mar Tech research to identify opportunities, gaps, and innovations relevant to B2B and D2C media strategies.
• Lead platform evaluations, proofs‑of‑concept, and vendor assessments to support global omni‑channel marketing priorities.

• Own the end‑to‑end lifecycle of Social and AdTech platforms (social listening, publishing, brand monitoring, ad measurement, audience targeting, attribution tools).
• Establish governance for taxonomy, tagging, UTMs, data quality, and cross‑channel measurement standards.
• Partner with Media teams to ensure advertising tools integrate seamlessly with CRM, CDP, analytics, and web ecosystems. Support global markets with onboarding, enablement, and ongoing training on platform capabilities.
• Partner with Privacy and Info Sec to ensure compliance with global privacy regulations and policies.
• Collaborate with WebX, Data, CRM, and Brand teams to ensure unified measurement and consistent execution across channels.

• Manage external platform partners and agency collaborators to ensure delivery of technical and strategic outcomes.
• Serve as a key point of contact between Digital Marketing, Global Media, and Technology teams.
• Support annual planning and budgeting for paid media, monitoring, and AdTech tools.

You’re a strategic thinker who understands how data, media technology, and customer signals work together to empower modern marketing. You bring structure to complexity and can translate media needs into technical requirements. You enjoy digging into insights, exploring new tools, and shaping the future of how marketing teams operate.

You can balance hands‑on execution with long‑term capability building. You thrive in cross‑functional environments and are excited by the opportunity to influence global paid media and social strategy through smarter technology and insights.

• 5–8+ years of experience in Mar Tech, AdTech, analytics, paid media operations, or digital insights roles.
• Strong understanding of social and paid media technology ecosystems (social listening, brand monitoring, DSPs, DMP/CDP integrations, tagging, attribution).
• Hands‑on experience with tools such as GA4, Looker/Power BI, Sprinklr, Brandwatch, Meta/Google Ads…