Social Media Manager & Creator m​/f​/d - Bet

Social Media Manager & Creator m/f/d - Dazn Bet

Department: 10-895 - Marketing - Marketing

Employment Type: Full Time

Location: Germany - Munich

Why Join DAZN? DAZN Bet is redefining how sports fans engage with live sport and betting. As part of the DAZN ecosystem, we combine premium content, real-time fan engagement and responsible gaming to create compelling, culturally relevant experiences in highly regulated markets. Joining DAZN Bet DACH means playing a visible role in shaping a growing brand across Germany and Austria, at the intersection of sport, content and entertainment.

The Role

As Social Media Manager
, you will be responsible for building, activating and growing DAZN Bet’s social presence across German-speaking markets (Germany & Austria). This role is central to how we engage sports fans, activate live moments and drive brand consideration through organic social storytelling.

You will own the day-to-day management of DAZN Bet DACH’s social channels, translating live sports moments, betting narratives and DAZN ecosystem assets into compelling, compliant and culturally relevant content. In addition, you will act as an on-camera creator and host
, regularly appearing in short-form video content and becoming a recognisable social face of DAZN Bet.

When applying, please include links to on-camera social media work showcasing short-form video content and presenting style.

This role is based in Munich.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

• Own and manage DAZN Bet DACH’s organic social channels, ensuring consistent tone of voice and brand positioning
• Plan, create and publish engaging content aligned to live sports moments, betting narratives and DAZN programming
• Activate key fixtures, tournaments and live events, translating “watch moments” into compliant “play moments”
• Act as an on-camera presenter for DAZN Bet DACH, appearing regularly in short-form video formats (Reels, Shorts, Tik Tok)
• Script, film, edit and publish creator-style, mobile-first content with fast turnaround around live sport
• Collaborate closely with DAZN DACH Editorial, Production and Social teams to leverage broadcast assets and talent
• Identify and execute influencer, creator and talent activations relevant to betting audiences
• Monitor platform trends, audience behaviour and competitor activity to evolve content strategy
• Ensure all content and on-camera messaging meets local regulatory, responsible gambling and brand compliance requirements

• 3+ years’ experience managing social media channels, ideally within sports, media, entertainment or regulated industries
• Strong understanding of sports fandom and live-content consumption on social platforms
• Proven ability to create fast-turnaround, reactive content in live environments
• On-camera experience creating short-form social video with confident, authentic delivery
• Excellent editorial judgement with strong sense of tone, timing and cultural relevance
• Hands-on filming and editing capability for mobile-first content (shooting, captions, basic audio/lighting)
• Strong organisational skills with the ability to manage multiple priorities independently
• Comfortable representing a brand publicly and engaging with audiences in real time
• Fluent German and English (written and spoken)

Benefits include access to DAZN, 30 days’ annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.