Research & Marketing Automation Specialist

SUMMARY

We are looking for a detail‑oriented candidate to support our outbound pipeline generation and marketing automation efforts. This hybrid role combines prospecting research with Pardot management, helping fuel our sales and marketing engine.

• Build prospect lists to support outbound activities of the SDR

• Conduct research on companies and buyer personas to ensure accurate targeting.

• Identify and enrich contact information using tools such as Lusha, Clay, Salesforce

• Maintain clean data inside Salesforce and ensure all key information is properly captured.

• Create and manage nurture tracks, including strategy, segmentation, and automation rules.

• Build, test, and schedule email sends to support marketing campaigns and sales initiatives.

• Monitor and optimize email performance (open rates, CTRs, conversions).

• Maintain consistent folder structures, naming conventions, and best practices for assets in Pardot.

• Support website updates in Word Press, including making content edits,

• Experience with tools such as Lusha, Clay, Salesforce, Wordpress and Pardot/MCAE.

• Strong research skills and attention to detail.

• Comfort working with data, lists, and CRM processes.

• Highly organized, autonomous, and proactive.