Senior Manager​/Director Global Marketing Enteral Nutrition; m​/f​/d

Your main responsibilities:

• Lead the co-creation of the global annual marketing plan for your therapeutic area with cross-functional medical, market access und regional teams.
• Understand the patient and healthcare professional journeys and company/local infrastructures as input to the strategy and marketing plan
• Prepare new product launches by defining the global product positioning, naming, key claims, pricing strategy, label/packaging, trademark
• Develop global promotional campaign toolkits and campaign implementation guidance for new product launches and key products in the portfolio in co-creation with Regions and key markets. Set and track KPIs for implementation in local markets
• Partner with the global portfolio team in the development of the global EN product pipeline and life cycle management of the portfolio:
  • Input to the portfolio analysis and gap assessment to steer the future strategic direction of the portfolio
  • Support the ideation process and evaluation of new product ideas from a strategic perspective based on insights, trends, competitor activities etc.
  • Generation and input of patient / customer insights to feed into product development
  • Provide input for potential calculation of early product ideas and feedback and on respective business cases
• Be an active member in the cross-functional innovation team and drive the development of the product formulation, scientific rationale and global value dossier in line with the targeted marketing positioning and claims
• Manage the budget for the therapeutic area under your responsibility

• Solid track record (7+ years) in brand management / marketing from the healthcare industry or consumer goods industry where healthcare professional and direct to patient communication plays a key role
• Experience in Enteral Nutrition and/or Innovation preferred
• Strong drive for results, sense of urgency, and ability to deliver customer value underpinned by autonomous and effective decision-making abilities
• Creative thinking, growth mindset, learning agility, and the ability to develop innovative strategies and plans
• Demonstrated strong project leadership and influencing skills across matrix organisations
• Capacity for complex data analyses to optimize the brand and deliver on opportunities
• Ability to translate science into stories for patients and healthcare professionals
• Experience in both local and regional/global rolls would be ideal
• Excellent communication and collaboration skills Intercultural sensitivity as you will be dealing with colleagues and external partners from around the world
• Fluent written and spoken English