Global Product Marketing Manager - Cardiology PACS; f​/m​/d

Global Product Marketing Manager - Cardiology PACS (f/m/d)

489839

Siemens Healthineers

Marketing

Siemens Healthineers AG

Profesional Senior

Ambas

• Forchheim - - Alemania

Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting?

Then come and join our global team as
Global Product Marketing Manager (f/m/d) , to
lead the global product marketing strategy for our market-leading Cardiology PACS.

Choose the best place for your work
– Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours.

Even more flexibility? Mobile working from abroad is possible for up to 30 days a year under certain conditions and in selected countries.

This position is full-time or part-time with a minimum of 32h/week.

• You develop and continuously refine global product positioning, value proposition, and messaging for the Cardiology PACS.
• You create market-oriented product messages tailored to different target audiences (cardiologists, IT leaders, hospital administration, procurement).
• You analyze international market trends, the competitive landscape, and technological developments.

• You plan, execute, and publish customer outcome stories, case studies, success stories, video interviews, and clinical use cases.
• You coordinate collaboration with clinical users to showcase measurable results (e.g., efficiency gains, improvements in diagnostic quality, workflow optimization).
• You create high-quality marketing content: whitepapers, presentations, playbooks, sales enablement kits, website content, and campaign materials.

• You maintain close collaboration with the sales team to identify market needs, success factors, and new value-driven messages.
• You are responsible for developing and implementing global launch strategies for releases and new product features.
• You ensure the creation and delivery of sales tools (pitch decks, battle cards, ROI arguments, competitive analyses).
• You conduct training and coaching sessions for sales and presales teams.

• You ensure close collaboration with product management, clinical consultants, and regional marketing teams.
• You support congresses, webinars, KOL programs, and customer events.
• You coordinate cooperation with external agencies (content, video, design).
• You hold a Master’s degree in Marketing, Business, Medical Technology, Health Economics, or a related field.
• You have several years of experience in product marketing, ideally in medical imaging, PACS, cardiology, or clinical IT.
• We also welcome applicants with a Bachelor’s degree combined with additional professional experience in this area.
• You have solid experience in creating customer references, outcome stories, or clinical content.
• You possess good knowledge of the healthcare market (hospital structures, decision-making processes, reimbursement).
• You have proven experience of working with global sales teams.

• With your fluent English skills, you navigate confidently in our international environment;
  German skills are an advantage.
• You analyze complex market and competitive data precisely and derive strategic actions from them.
• You excel at compelling storytelling and can communicate clinical content clearly and effectively.
• You communicate confidently and present content professionally - both internally and externally.
• You think strategically, successfully implement go-to-market concepts, and position products effectively.
• You work proactively, are internationally connected, and enjoy direct customer interaction as well as intercultural collaboration.

Siemens Healthineers is a leading…