Sports Partnerships Account Executive - University of Michigan

Overview

Core Responsibility: The Sports Partnerships Account Executive is a dedicated position focused exclusively on monetizing BBGI's relationship with University of Michigan athletics and connecting brands with the passionate Michigan Wolverines fanbase. You ll work directly with corporate sponsors, local businesses, and national brands to create integrated sponsorship packages leveraging BBGI's media assets, Michigan sports content, and experiential marketing opportunities tied to one of college sports' most valuable brands.

Presenting and Selling

• Build and maintain sponsorship relationships with existing Michigan sports partners while growing investment levels
• Identify and secure new corporate sponsors aligned with University of Michigan brand values and fanbase demographics
• Develop relationships with brand managers, marketing directors, and agency partners interested in college sports sponsor ships
• Create integrated sponsorship packages combining: broadcast mentions, digital advertising, social media integration, hospitality experiences, and on-site activations
• Sell multi-platform programs leveraging Michigan football, basketball, hockey, and Olympic sports content across BBGI assets
• Structure creative partnerships around: game day broadcasts, pre/post-game shows, coaches shows, athlete appearances, tailgate activations, and fan engagement events
• Maintain organized approach covering: brand objectives, target audience alignment, competitive sponsorship analysis, activation planning, and measurement frameworks
• Identify category-exclusive sponsorship opportunities in sectors like banking, automotive, healthcare, quick-service restaurants, and retail

Planning

• Prepare for sponsorship presentations by researching brand marketing objectives, competitive sponsor ships, and budget cycles
• Understand Michigan fanbase demographics including geographic reach, household income, lifestyle characteristics, and media consumption
• Research corporate sponsor categories and identify brands seeking college sports marketing opportunities
• Stay current on college athletics trends, conference realignment impacts, playoff expansion, and NIL developments affecting sponsorship value

Achieve Budget Goals

• Meet or exceed annual sponsorship revenue goals tied to Michigan sports programming and content
• Maximize BBGI's share of University of Michigan-related sponsorship spending in the market

Service Customers

• Communicate regularly with sponsors regarding activation timelines, game schedules, and special opportunity windows
• Serve as primary contact ensuring flawless execution of sponsorship elements from broadcast integration to event logistics
• Develop strong relationships with sponsor brand teams, ensuring renewals and identifying upsell opportunities
• Coordinate post-campaign recaps demonstrating sponsorship value through ratings, engagement metrics, and brand lift studies

Product Knowledge - Sports Partnership Focus

• Master BBGI s Michigan sports assets including broadcast rights, digital platforms, social media reach, and event access
• Understand sponsorship valuation methodologies and competitive pricing for college sports properties
• Leverage audience research on Michigan fanbase loyalty, purchase behavior, and brand affinity
• Stay current on sponsorship best practices including: brand integration vs. traditional spots, social media amplification, and experiential marketing
• Understand NCAA compliance requirements affecting sponsorship content and athlete involvement
• Monitor competitor sports properties and sponsorship offerings (MSU, Detroit pro sports, Big Ten Network)

Administrative Duties

• Maintain detailed sponsorship records including contract terms, deliverable schedules, and fulfillment tracking
• Track Michigan athletics calendar including football/basketball schedules, bowl games, tournaments, and special events
• Provide organized sponsorship performance reports and renewal recommendations
• Utilize CRM to manage multi-year sponsorship agreements and stakeholder contacts

Coordination and Communication

• Work closely with programming and promotions teams to ensure seamless sponsorship integration
• Collaborate with University of Michigan…