Account Executive

Overview

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, Locali

Q, and Newsquest, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Locali

Q supports small and medium-sized businesses with innovative digital marketing products and solutions.

Job Title: Account Executive - Digital Marketing and Advertising
Location: Detroit, MI (the work environment is a mix of remote & in the territory)

Offering:
Base Salary + Uncapped Commission, benefits, expenses, unlimited vacation and more. Locali

Q | USA TODAY NETWORK is recruiting for an Account Executive.

• Build relationships with local businesses to help with advertising and digital marketing plans.
• Provide a broad set of solutions to include:
  Website, SEO, Local Listings, Reputation & social media;
  Search Engine Marketing, Social, Display, Video, and Mobile Advertising;
  Brand Content Solutions, Social Media Marketing;
  Lead Alert, Engagement and Tracking Tools;
  Reporting, Mobile Tools, Insight Solutions; and emerging technology such as Virtual and Augmented Reality.
• Partner with clients to deliver marketing services and solutions that drive results.
• Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions.
• Identify customer needs to develop and execute account plans and custom client solutions differentiating USA TODAY NETWORK from competitors.
• Help businesses maximize their online presence with a custom approach to digital marketing.
• Leverage USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital.
• Pursue and close new business and revenue streams; retain, manage, and grow clients in the digital landscape.
• Work within a team to manage the client relationship and retain and build account revenue.
• Identify market potential, develop and execute sales strategies across multiple platforms (digital, mobile, targeted niche publications, promotions, and the core newspaper).
• Articulate and present our suite of products to business decision makers; communicate with customers via phone, video conference tools, email and in-person; conduct face-to-face meetings, presentations, proposals and demonstrations.
• Manage a sales pipeline and develop a strategy for long-term sustained success; conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns.
• Utilize CRM (Salesforce) effectively, recording all sales activity.

• Proficiency in Digital Marketing;
  Google AdWords, Analytics certifications are preferred but not required. 8+ years of experience in high acquisition, consultative B2B sales and a college degree or acceptable equivalent of education and work experience.
• Problem solver who thrives on challenges and can simplify complex issues.
• Competitive nature with a collaborative team spirit.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite (Excel, Word, PowerPoint, Outlook).
• Valid driver’s license, reliable transportation, and the minimum liability insurance as required by law.

• Uncapped earnings potential
• Unparalleled digital and marketing training for continuous learning
• Intensive 4-week onboarding for new hires
• Comprehensive health, dental, vision, HSA, FSA, life insurance, pet insurance, 401K and more
• Generous paid time off package including company-paid holidays
• Energized and passionate team with a fun and flexible workplace

The annualized base salary for this role will range between $90,000 and $100,000. Variable compensation is not reflected in these figures and may be applicable. Exact compensation may…