Territory Sales Manager - Midwest

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This position is responsible for cultivating and growing long‑term relationships with end‑user industrial manufacturing customers and channel partners within the Midwestern United States region. This position requires a thorough understanding of the manufacturing industry and experience selling capital equipment solutions.

The Territory Manager is responsible for identifying key customer decision makers and stakeholders to find opportunities to grow sales in an assigned region. This position will act as a liaison between the end‑user customers, channel partners and cross‑functional internal teams to ensure our customer experience is optimized, and we are delivering a world‑class solution according to the needs of the industry.

Duties and responsibilities include but are not limited to:

• Develop a regional annual sales plan that includes existing accounts and new business targets each year with the goal of increasing the sales volume each year.
• Continuously prospecting and developing new leads for new sales in the signage, graphics, and personalization markets with a focus on industrial applications.
• Establish professional customer/vendor relationships with appropriate customer personnel (purchasing, engineering, manufacturing, quality assurance, management, other key personnel).
• Attend regularly scheduled virtual & in‑person conferences, national sales meetings and trade shows.
• Create opportunities to visit the customer’s/prospect’s facilities to interact directly with customers and perform product demonstrations.
• Maintain relationships with customer’s/prospects after on‑site visits.
• Log weekly customer related activities in the CRM system to provide information for quotes, orders, and problems involving customer/vendor relationships.
• Maintain company margins on all sales transactions.
• Perform all designated duties in the assigned sales territory.
• Approach each sale with a “total solutions” perspective.
• Achieve monthly quotas in all product lines.
• Achieve customer satisfaction in all interactions.

• Bachelor’s degree in business, engineering or other similar discipline.
• Minimum of five years’ sales experience; or equivalent combination of experience and education. Having experience in industrial sales is a plus.
• Strong communication and relationship building skills are essential.
• A solid technical understanding of industrial equipment, manufacturing, and a general grasp of mechanical and electrical concepts.
• Possesses exceptional self‑discipline, effectively allocating time and resources with minimal oversight.
• Proven ability to meet sales targets and build business opportunities.
• Experience in the engraving and marking industry is a plus.
• Teamwork skills with ability to collaborate effectively across all cross‑divisional teams and external resources.
• A valid driver’s license is required as this position requires extensive travel including possible overnight travel within the assigned territory (Estimated 50% – 75%).
• All prospective employees must pass a drug and background check.

Gravotech has been a global leader in direct part marking and laser engraving since 1938. Gravotech machines are used by more than 60,000 customers around the world, from large consumer brands and industrial manufacturers to professional engravers and small retail customers alike. In 2024, Gravotech joined Brady Corporation’s global portfolio of brands. Brady is a global leader in safety, identification and compliance solutions for a diverse range of workplaces.

From the depths of the ocean to outer space, from the factory floor to the delivery room – Brady is just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications – powered by our world‑class manufacturing capabilities. Gravotech products help enable Brady’s full range of industrial identification solutions in industries around the world.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing,…