Regional Sales Director - North America; Automotive

Regional Sales Director North America

Making Sustainable Power Electronics Possible

A spin‑out of the Cambridge University, Cambridge GaN Devices (CGD) is a fabless semiconductor company that develops a range of energy‑efficient GaN‑based power devices to make greener electronics possible.

WW Sales

Detroit, MI

Full Time, Permanent

The global power semiconductor market is projected to exceed $50 BN. CGD has raised significant seed, Series A and Series B investment, and has secured four projects funded by iUK, BEIS and the EU (Penta). The technical and commercial expertise of the CGD team, combined with an extensive track record in the power electronics market, has been fundamental in early market traction of our proprietary technology.

The environmental need for solutions to resolve the world’s most significant challenges—energy consumption and CO₂ emissions—inspires us to contribute to society by preserving nature with energy‑efficient power solutions. By pushing the limits of semiconductor (GaN) properties and leveraging a worldwide team of experts, we develop green solutions for everyday electronics, respect our planet’s natural resources, and create a more sustainable future for the generations to come.

We champion commitment, celebrate empowerment, and reward the brave. We are looking for change‑makers who passionately pursue power semiconductors and are willing to explore unconventional ways to meet the company’s green agenda. At CGD we pride ourselves on empowerment and commitment at the core of our culture. We offer a relaxed yet productive working environment where everyone is valued and respected, and where professional growth is supported through commercial success.

This role is an exciting chance to join a growing global sales team, developing and capitalising on business opportunities by selling CGD’s leading ICeGaN products and technology into targeted markets demanding increased performance and reliability. The position is based in the Detroit area and will focus on tier‑1 automotive clients and OEMs locally, with expansion into other U.S. regions as demand grows.

The chosen candidate will be the first North American salesperson for CGD.

As part of the worldwide sales team, you will report to the SVP Sales and work with your colleagues to define and agree product roadmaps, customer and revenue plans, and ensure the sales team delivers and hits agreed targets.

The Regional Sales Director North America will lead all sales and business development activities in the North American region, creating a focused customer strategy aligned with CGD global targets. The initial target markets will be automotive (primary) and data centres (secondary). You will be responsible for the end‑to‑end sales process, covering planning, forecasting and reporting. You will also create a pan‑regional channel strategy, prepare and present long‑range sales plans, current sales forecasts and projections, and act as the main point of contact for any customer issues within North America.

• Identify new opportunities within the North American region, primarily within the automotive space
• Work cross‑functionally to convert funnel to revenue
• Maintain the Sales Pipeline (Opp, DI, DW, BW) in Salesforce
• Identify all relevant market leaders in identified target verticals
• Manage the Distribution Channel to drive scalable demand creation
• Nurture close relationships with customers to develop case study content for marketing activities
• Engage with C‑level executives at top target customers
• Conduct Channel QBRs with monitored metrics and action plans
• Provide customer satisfaction feedback to dashboards
• Support technical content by FAE and/or Technical Marketing

• Demonstrable experience developing new business within the automotive and/or semiconductor industry, particularly at a regional level
• Excellent experience identifying potential new clients and developing strong business relationships
• Previous experience analysing market trends and competitor…