Senior Field Account Manager

Strategic HR Partner with proven leadership in Talent Relations/Strategy, Culture, and Organizational Development

SUMMARY

A highly experienced and client-centric Senior Field Account Manager leads strategic relationships with key accounts in the digital media space. The Senior Field Account Manager provides a tailored client experience, ensuring every client interaction is personalized, proactive, and results-driven. This position serves as the primary point of contact for high-value clients, driving digital media strategy, campaign performance, and long-term growth. This role will demonstrate confidence, energy, professionalism and influence with all client interactions.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Account Management & Account Health - Deliver measurable improvements in client satisfaction, retention, and growth by managing a portfolio of strategic accounts with precision and care.

• Serve as the trusted advisor for a portfolio of strategic clients, strategize on and provide exceptional service and support.
• Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data.
• Lead regular virtual and occasional in‑person meetings to review performance, align goals, and identify growth opportunities.
• Provide excellent customer support, resolving issues promptly and ensuring a positive client experience.
• Autonomously identify cross‑selling opportunities with customers participating in a Butler/Till program.
• Maintain a high engagement rate with customers through active, value‑add outreach efforts to support retention and new business generation.
• Ensure a seamless onboarding and ongoing experience that reflects a standard of exception, detail‑oriented customer care.
• Support both virtual and in‑market larger‑scale events through presenting, marketing, and educating our customers in both 1:1, small group and large group settings.

Key Outcome: Consultative Advisement - Drive strategic marketing impact by serving as a consultative partner to clients, translating insights into actionable plans and measurable results.

• Foster strong and lasting customer relationships through the sharing of expertise, product‑specific education, and consultation as their respective marketing partner.
• Conduct gap analysis with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross‑selling through expert consultation.
• Translate client objectives into actionable media plans and performance metrics.
• Monitor campaign performance and provide strategic recommendations for optimization on various marketing platforms, including social media.
• Acquire and actively utilize in‑depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation - Accelerate revenue growth and client portfolio expansion through strategic engagement, opportunity identification, and data‑driven outreach.

• Identify upsell and cross‑sell opportunities aligned with client goals.
• Maintain high client retention through proactive engagement and value delivery.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.

Other Responsibilities:

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Occasional travel is required to attend marketing events hosted by Butler/Till or its clients.
• Support training, guidance and skill development of other team members.

REQUIREMENTS

Required

• 4‑6+ years of experience in Account Management.
• 4‑6+ years of experience in end‑to‑end sales solutions.
• 4‑6+ years' experience with CRM software.
• Deep understanding of digital media platforms, performance metrics, and campaign strategy.
• Solution‑focused sales experience with a strong understanding of consultative selling and sales strategies.
• Demonstrated…