Director of eCommerce

Overview

Timing: Feb/Mar

Duration: Ongoing full-time

Hours per week: 40+

Location: Fully remote (ET/CT required)

Salary: $130-150K DOE + up to 20% bonus potential

One of our fast growing DTC lifestyle and consumer electronics clients is looking for a Director of DTC Growth and eCommerce to join their team for a brand new exciting role.

This Director of DTC Growth and eCommerce will own and scale the brand’s entire direct-to-consumer engine and work closely with a small internal team spanning creative, influencer marketing, partnerships, paid media, product, etc.

The Director of DTC Growth and eCommerce must be equal parts growth leader, operator, and creative partner, someone who lives in the data, obsesses over conversion, and knows how to turn brand heat into sustained revenue.

This is a senior role with real ownership, real accountability, and real upside. The right person will live by organization, but also execution, and will have proven experience driving results for other Shopify businesses.

• At least 6-10+ years of experience in eCommerce or DTC growth roles, with real P&L ownership
• Proven experience scaling a consumer brand online, preferably via Shopify (product-led or viral brand is a plus)
• Proven experience and a passion for optimizing conversion rates
• Comfortable tracking success against metrics including revenue growth, contribution margin, CAC, LTV, payback periods, conversion rate, AOV, repeat purchase rates, and cohort retention
• Deep hands-on experience with paid media platforms, not just managing agencies
• Highly analytical, but equally creative
• Comfortable moving fast, testing aggressively, and making calls with imperfect data
• A strong communicator who can align creative, finance, ops, and leadership

• Paid Media/Acquisition
  • Own and scale paid acquisition across Meta, Tik Tok, Google, and affiliate networks
  • Work with the Paid Media Team to set CAC targets, allocate budgets, and dynamically shift spend based on performance
  • Partner closely with creative to continuously test formats, hooks, and storytelling
  • Build a repeatable system for launching and scaling winning creatives
• Owned Media/Retention
  • Own email, SMS, and push as meaningful revenue drivers (not afterthoughts)
  • Build lifecycle flows (welcome, post-purchase, replenishment, win-back)
  • Improve LTV, repeat purchase rate, and cohort performance over time
• Organic Channels
  • Partner with the social, creator and influencer team to translate organic momentum into revenue
  • Oversee SEO and content strategy with a focus on demand capture, not vanity traffic
  • Ensure organic and paid efforts reinforce each other, not compete
• Conversion & Site Experience
  • Be obsessed with conversion rate – daily, weekly, relentlessly
  • Own CRO strategy: testing roadmap, merchandising, PDP optimization, bundles, pricing tests
  • Improve onsite experience across mobile and desktop by overseeing landing page design and working with web designers & web developers
  • Manage loyalty, referral, and promotional strategy
• Analytics & Data
  • Own attribution strategy and measurement across channels
  • Build and maintain dashboards that actually drive decisions
  • Forecast revenue, CAC, and contribution margin with confidence
  • Partner with finance and leadership on planning and growth scenarios
• Brand & Creative Leadership
  • Translate brand strategy into high-performing campaigns
  • Partner with creative on ad production, messaging, and storytelling
  • Ensure performance marketing never sacrifices brand integrity – and vice versa
• Revenue Driving
  • Own the promotional strategy, roll out & execution
  • Strategize & execute new product launches, up-sells & cross-sells
  • Research & onboard new technology/Shopify apps to drive more top & bottom line

End of description. No application portal boilerplate included here.